Senior Paid Media Specialist

3 weeks ago


Newark, New Jersey, United States Neilson Financial Services Full time
About the Role

We're seeking an experienced Senior Paid Media Specialist to join our team at Neilson Financial Services. As our Paid Social Media Content Creator, you'll be responsible for creating scalable social media content that drives engagement and performance across multiple life insurance brands.

You'll leverage AI-powered tools to streamline content creation, rapidly ideate, and bring new ideas to market efficiently. With a strong background in direct response advertising and paid social, you'll be able to adapt to changing platform algorithms and collaborate with cross-functional teams to align content with broader business goals.

Key Responsibilities:

• Use AI-powered tools to create high-volume social media content, including static images, video, and motion graphics.
• Analyze data to inform creative decisions and optimize content for better performance.
• Collaborate with the performance marketing team to test multiple creative variations across campaigns and identify top-performing assets.
• Apply a strong understanding of direct response advertising principles to develop content aimed at driving conversions and lead generation through paid social ads.

What We Offer

We offer a comprehensive compensation package, including a salary of $90,000 per year and opportunities for professional growth and development. Our company culture values diversity, inclusion, and collaboration, and we strive to make our job application process accessible to all individuals. If you're passionate about making a difference and thrive in a fast-paced environment, we'd love to hear from you.

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