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Customer Loyalty Strategist

2 months ago

Mountain View, California, United States Rite Aid Full time
About the Role

Rite Aid is seeking a highly skilled Business Insights Manager to lead our customer loyalty initiatives. As a Business Insights Manager, you will be responsible for providing data-driven insights, reports, and business models to support our marketing activities.

Key Responsibilities:
  • Manage and lead the CRM/Loyalty team, including skill development and workload management.
  • Collaborate with cross-functional teams to improve customer data, customer experience, and reduce customer friction, data integrity risk, and fraud risk.
  • Champion for CRM/Loyalty in other departments, including Category Management, IT, and Leadership.
  • Be a subject matter expert in customer data, loyalty, and customer behavioral economics.
  • Leverage customer analytics to assist business partners with making informed decisions regarding marketing activities.
  • Leverage all resources to improve short and long-term results of all loyalty/CRM tactics and experiences.
  • Manage loyalty/CRM vendor and agency partners, including contracts, payments, and performance.
  • Support ad-hoc queries and other department requests for fraud, analysis, and other internal asks.
Requirements:
  • 10 years of experience in Math, Statistics, Economics, Psychology/Consumer Behavior, or Analytics.
  • 10 years of experience in Retail.
  • 10 years of experience in leveraging large datasets of customer data, using statistical software such as SQL or SAS, and leveraging test-and-learn activity.
About Rite Aid

Rite Aid is a leading drugstore chain with a strong presence on both the East and West Coasts. We are committed to delivering healthcare services and retail products to our customers, and we believe in the power of pharmacy to provide trusted and accessible care.

We are an equal opportunity employer and welcome applications from qualified candidates with diverse backgrounds and experiences.