Digital Marketing Expert
3 weeks ago
We are seeking an experienced Ecommerce and Digital Marketing Manager to join our team at Blinds To Go, Inc. This is a dynamic opportunity for a talented individual to lead our digital marketing efforts and drive growth in our e-commerce business.
The successful candidate will be responsible for developing and executing strategies that improve customer experience, website conversions, and optimize leads and sales. They must have expertise in data analysis, digital marketing, and e-commerce strategies and help identify opportunities for growth and enhancing our online presence.
Key Responsibilities:
- Review, analyze, and interpret data related to website traffic, user behavior, and conversions to develop insights and hypothesis to drive marketing efforts.
- Monitor and analyze key performance indicators (KPIs) such as conversion rates, traffic, and customer acquisition costs to assess the effectiveness of online campaigns and strategies.
- Study customer behavior on the website, including click-through rates, shopping cart abandonment, and path analysis, to optimize the user experience.
- Plan, execute, and analyze A/B tests to improve website design, content, and functionality.
- Evaluate the performance of digital marketing channels, including SEO, PPC advertising, email marketing, and social media, and provide recommendations for improvement.
- Conduct competitive analysis to identify market trends, benchmark against competitors, and recommend strategies to gain a competitive edge.
- Develop reports and dashboards to communicate findings and insights to cross-functional teams and management.
- Work with marketing and web development teams to develop and execute strategies that drive growth and enhance the customer experience.
- Provide data-driven recommendations and actionable insights to improve website functionality, product offerings, and marketing campaigns.
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