Director of Communications and Marketing

1 week ago


Homewood, Alabama, United States Samford University Full time
About the Role

We are seeking a highly skilled and experienced Director of Communications and Marketing to join our team at Samford University. As a key member of our staff, you will be responsible for developing and implementing a comprehensive communications and marketing strategy to promote our athletic programs and enhance our brand.

Key Responsibilities
  • Communications and Marketing Strategy: Develop and implement a communications and marketing strategy to promote our athletic programs and enhance our brand.
  • Media Relations: Serve as the primary contact for media relations, including writing press releases, responding to media inquiries, and coordinating media events.
  • Social Media: Develop and implement a social media strategy to promote our athletic programs and enhance our brand, including creating and scheduling posts, responding to comments and messages, and analyzing engagement metrics.
  • Public Relations: Develop and implement a public relations strategy to promote our athletic programs and enhance our brand, including writing press releases, responding to media inquiries, and coordinating media events.
  • Content Creation: Develop and implement a content creation strategy to promote our athletic programs and enhance our brand, including writing articles, creating videos, and designing graphics.
  • Event Planning: Assist in planning and executing events, including games, tournaments, and other athletic events.
  • Team Management: Supervise and manage a team of student workers, including assigning tasks, providing guidance and support, and evaluating performance.
Requirements
  • Education: Bachelor's degree in Communications, Marketing, or related field.
  • Experience: 2 years of experience in communications and marketing, preferably in an athletic department or sports organization.
  • Skills: Strong written and verbal communication skills, ability to work in a fast-paced environment, and proficiency in Adobe Creative Cloud and Microsoft Office Suite.


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