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Communications Intern

2 months ago

Greensboro, North Carolina, United States Girl Scouts Carolinas Peaks to Piedmont, Inc. Full time
Job Overview

POSITION TITLE: Marketing Intern

REPORTS TO: Director of Marketing

CLASSIFICATION: Seasonal Intern

COMPENSATION: Weekly stipend of $125

WORK ARRANGEMENT: Hybrid/Remote, with travel availability

POSITION SUMMARY

The Marketing Intern plays a crucial role in enhancing the visibility and understanding of the organization's mission and values. This position primarily focuses on leveraging social media platforms to promote program activities and membership opportunities. The intern will work on strengthening the relationship with our audience by customizing social media content and advertisements to engage targeted demographics. They will contribute to crafting our messaging across various social media channels to retain current members and attract new ones.

KEY RESPONSIBILITIES
  • Create engaging social media materials, graphics, and messaging that highlight the value of the organization's leadership experience, benefits for members, and the importance of volunteer involvement.
  • Organize and facilitate special online events, such as live sessions on social media platforms.
  • Produce and edit videos for social media use, focusing on platforms like Facebook, Instagram, and TikTok.
  • Manage and respond to incoming messages and comments on social media.
  • Analyze content performance by generating reports on social media metrics and adjust strategies to enhance outreach.
  • Grow the number of followers and engagement on social media by interacting with customers and potential members.
  • Research relevant articles and resources that align with our brand messaging.
  • Promote inclusivity and diversity by communicating the organization's values to all members.
QUALIFICATIONSCore Competencies
  • Results-Oriented
  • Marketing Expertise
  • Social Media Management
  • Graphic Design Skills
  • Video Production Capabilities
  • Public Relations Acumen
  • Customer Engagement
  • Effective Communication Skills
Education and Experience
  • Currently enrolled in or a recent graduate from a higher education institution with a focus on Marketing, Communications, Graphic Design, or a related field.
Skills and Abilities
  • Familiarity with various marketing channels and campaigns.
  • Proficiency in design software such as Canva, Photoshop, and InDesign is preferred.
  • Strong problem-solving and analytical skills.
  • Ability to present information clearly and confidently to diverse audiences.
  • Excellent written and verbal communication skills.
  • Proficient in social media platforms, particularly Facebook, Instagram, and TikTok.
  • Understanding of social media analytics to evaluate trends and success.
  • Competence in Microsoft Office Suite.
  • Dependable attendance and flexibility to work additional hours when necessary.
  • Ability to work independently and collaboratively within a team.
ADDITIONAL REQUIREMENTS
  • Commitment to the principles of the organization.
  • Registration as a member of the organization.
  • Successful completion of background checks.
  • Possession of a valid driver's license and reliable transportation.
BENEFITS
  • Valuable experience in marketing, communications, and nonprofit management.
  • Opportunity to learn about the operations of a reputable nonprofit organization.
  • Collaboration with various departments and team members.
  • Development of a professional portfolio.
  • Potential for academic credit.
WORK ENVIRONMENT

The role may require occasional physical activity, including standing, walking, and lifting up to 35 pounds. Close visual acuity is necessary for tasks such as data analysis and extensive reading.