Paid Search Strategist

We are seeking a highly skilled and experienced Paid Search Strategist to join our marketing team at BEL Promo. As a Paid Search Strategist, you will be responsible for developing and implementing comprehensive paid search strategies to drive traffic, conversions, and revenue for our large-scale e-commerce operations.

• Campaign Strategy and Management
  • Develop and implement paid search strategies for Google Ads and Bing Ads to drive traffic, conversions, and revenue for our e-commerce operations.
  • Manage and optimize campaigns across a high volume of SKUs, including setting up and maintaining campaign structures, ad groups, and product listings.
  • Conduct regular audits and make strategic adjustments to maximize campaign performance and budget efficiency.
  • Test and refine ad copy and creative elements to improve CTR, conversion rates, and overall campaign effectiveness.
• Data Analysis and Reporting
  • Monitor, analyze, and interpret campaign performance metrics, including CTR, CPC, CPA, ROAS (incremental ROAS), and conversion rates, to inform optimization strategies.
  • Generate detailed performance reports, identifying trends, opportunities, and areas for improvement.
  • Collaborate with Business Intelligence and Marketing Analyst to understand user behavior, product performance, and the impact on campaign effectiveness.
  • Work closely with the Head of Paid Media & Acquisition to optimize media mix to drive higher incremental sales and incremental ROAS across all acquisition channels.
• eCommerce Focus
  • Develop and execute paid search strategies specifically tailored to e-commerce environments, addressing challenges related to large product catalogs and dynamic inventory.
  • Implement strategies for product feed optimization, including managing Google Shopping (PLA), Google Performance Max campaigns (PMax), and Bing Shopping ads.
• Keyword and Ad Research
  • Conduct in-depth keyword research to identify high-performing and long-tail keywords relevant to a broad range of products.
  • Create and manage ad copy for a large inventory, ensuring ads are optimized for relevance, engagement, and conversion.
  • Perform regular competitive analysis to stay ahead of industry trends and identify new opportunities.
• Budget Management
  • Oversee large-scale budgets (8-figures) for high-volume product campaigns, optimizing spend to maximize ROI and meet financial targets.
  • Track and adjust bids, budgets, and pacing to ensure effective allocation of resources across multiple campaigns and product categories.
• Product Feed Management
  • Manage and optimize product feeds for Google Merchant Center and Bing Merchant Center to ensure accurate product listings and maximize ad visibility.
  • Address and resolve issues related to feed disapprovals, data discrepancies, and feed performance.
• Collaboration and Communication
  • Work closely with cross-functional teams, including creative, content, and design, to align paid search campaigns with broader marketing and brand strategies.
  • Communicate effectively with internal stakeholders, providing insights and recommendations based on campaign performance and market trends.
• Innovation and Strategy Development
  • Stay current with industry trends, emerging technologies, and best practices in paid search and e-commerce marketing.
  • Propose and implement innovative strategies to drive growth, enhance campaign performance, and stay competitive in the e-commerce space.

• Education/Certification
  • Google Ads Certification, preferred
  • Bing Ads Certification, preferred
• Experience Required
  • Minimum of 3 years' experience managing paid search campaigns on Google Ads and Bing Ads, with significant experience in e-commerce environments handling large product catalogs.
  • Advanced proficiency in Google Ads, Bing Ads, Google Analytics, Google Merchant Center, Bing Merchant Center, and other relevant digital marketing tools and platforms.
  • Extensive experience with e-commerce platforms, product feed management, and understanding of e-commerce metrics and KPIs.
  • Experience with other programmatic and paid media platforms (LinkedIn, Meta, TikTok, Native ads, etc), preferred.
  • Understanding of Media Mix Modeling, Multi-Touch Attribution, and Incrementality measurement modeling, concepts and/or platforms, preferred.
• Skills
  • Strong ability to analyze data, generate actionable insights, and make data-driven decisions in a high-volume e-commerce setting.
  • Excellent verbal and written communication skills with the ability to present complex data and strategies clearly and effectively.