Email Marketing Strategist

2 weeks ago

Cranston, Rhode Island, United States Luxury Brand Holdings Full time
About the Role

Luxury Brand Holdings is seeking a highly skilled Email Marketing Specialist to lead all lifecycle communication and engagement through the development and execution of Email and SMS campaigns. The ideal candidate will maximize customer engagement and revenue through the development of personalized 1-1 email and SMS strategies as part of multi-touch digital and print campaigns to grow the Ross-Simons business.

Key Responsibilities
  • Email and SMS Marketing: Develop and maintain the email and SMS marketing calendars, with a high attention to detail.
  • Cross-Functional Collaboration: Collaborate across Marketing, Creative, and Production to drive strong results in the email and SMS channel, supporting promotional, seasonal, channel, and loyalty in a customer-first way.
  • Email Process Management: Manage end-to-end email processes, including email campaign set-up, scheduling, testing, and deployment of one-time, recurring, triggered, and dynamic content-driven campaigns.
  • Site Promotion and Merchandising: Set-up, manage, and lead the QA of site promotion activity and merchandising events, ensuring the customer experience and merchandising (including pricing) are compelling, accurate, and in line with the seasonal plan.
  • Email/SMS Marketing Best Practices: Stay in the forefront of email/SMS marketing best practices, developing a roadmap to execute a robust test and learn cadence to improve results.
  • Knowledge Sharing and Advocacy: Share learnings across the organization and advocate for new ideas that drive growth.
  • Vendor Partnerships: Interface with email/SMS technology vendor/partners to adapt products and solutions to improve email program performance.
  • Execution and Adaptability: Ensure flawless execution in a quickly moving environment, embracing a fast pace of change.
  • Performance Improvement: Proactively identify areas of opportunity for email/SMS to drive stronger performance and better support brand and financial goals.
Requirements
  • 3+ years' experience in email & SMS marketing, preferably in retail/direct-to-consumer.
  • Bachelor's degree.
  • In-depth knowledge of email marketing and best practices, including developing automated and lifecycle programs.
  • Expertise partnering with creative teams to deliver elevated marketing content.
  • Experience with segmentation strategies and campaign management system.
  • Ability to juggle multiple, competing, high-priority projects – identifying creative solutions.
  • Strong analytical thinking, written, verbal, and presentation skills, able to synthesize complex information into crucial findings and articulate learnings across the organization.
  • Organized and proactive with strong attention to detail.
  • Strong interpersonal relationship building skills.

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