Senior Sponsorship Manager

2 weeks ago

Boulder, Colorado, United States Informa PLC Full time
Job Description

Informa PLC is seeking an experienced Senior Sponsorship Manager to lead the strategy and oversee the fulfilment and budgets of the sponsorship and marketing opportunities for its events businesses. The successful candidate will drive the efficiency and growth of the events by developing and implementing sponsorship and marketing opportunities that capitalize on existing show features as well as incremental ones.

Key Responsibilities:

  • Develop and implement sponsorship and marketing opportunities that align with client objectives and drive revenue growth.
  • Lead the strategy, adaptation, and creation of sponsorship opportunities and post-delivery analysis of client return on investment.
  • Oversee and lead the Sponsorship Specialists who serve as project managers across operations, technology, marketing, conference, and other internal teams to ensure the fulfillment and execution of sponsorship and marketing opportunities.
  • Manage internal and vendor relations to ensure team preparedness and delivery on expectations and in line with P&L.
  • Oversee sponsorship budget and collaborate with event leadership on forecasting and budget creation.
  • Own sponsorship inventory in collaboration with Business Operations, tracking sponsorship deadlines and communicating to the appropriate sales team members.
  • Partner closely with Sales Leadership to generate cost analysis and set competitive sponsorship pricing.

Deliver Consistently High-Performing Products and Services:

  • Work directly with the sales team and clients to set and manage expectations while providing high customer service levels to ensure client satisfaction and retain and expand upon future business.
  • Define appropriate deadlines and timelines for Sponsorship Coordinators, sales team, various internal teams, vendors, and other show partners to fulfill opportunities.
  • Identify scalable revenue opportunities through the development of new products.
  • Support sales team in selling custom sponsorship opportunities that bring value to clients.

Participate and Demonstrate Leadership in an Engaged and Empowered Team:

  • Develop and lead long and short-term goals to support team, company, department, and market growth.
  • Collaborate with external and internal stakeholders and manage communications between the leadership team, operations, sales, marketing, and other relevant show teams regarding the strategy and development of sponsorship and marketing opportunities for clients.
  • Develop an understanding of the markets served and deliver opportunities in line with these communities and client needs.
  • Be an active participant in the Natural Products and Exhibition & Conference industries through continued education, association involvement, and/or community contributions.

Develop Relationships that Facilitate Achievement of Client Objectives:

  • Develop relationships with internal team, vendors, strategic partners, and clients that support effective communication and exceptional results.
  • Drive and collaborate on RFPs that address the unique needs of each event, costs, market need, program flow, etc.
  • Communicate contractual obligations and inclusions to appropriate groups involved.

Qualifications:

  • Bachelor's degree in a related field.
  • Minimum 5 years of event industry experience with an emphasis on sponsorship, operations, and/or marketing.
  • Minimum 3 years of natural products industry experience within the Natural Products industry and events industry.
  • Strong leadership skills to create a positive, well-balanced culture.
  • Highly organized, detail-oriented, and able to execute demanding, simultaneous, multi-show deliverables in a highly variable environment.
  • Strong communication skills, professionalism, positive attitude, and ability to work with clients, vendors, strategic partners, and internal team members.
  • Ability to work independently as well as part of a team while delivering accurate and on-time results.
  • Travel to conferences and tradeshows is approximately 15-20 days of travel per year.

The pay range for this position is $72,250 - $85,000 depending on experience.

This posting will automatically expire on October 22, 2024.

Additional Information:

We work hard to make sure Life at Informa is rewarding, supportive, and enjoyable for everyone. Here's some of what you can expect when you join us. But don't just take our word for it – see what our colleagues have to say at

  • Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive, and we support a range of working patterns.
  • Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day, and active diversity and inclusion networks.
  • Broad impact: take up to four days per year to volunteer, with charity match funding available too.
  • Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms, and on-demand access to thousands of courses on LinkedIn Learning. When it's time for the next step, we encourage and support internal job moves.
  • Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day, and the chance to work from (almost) anywhere for up to four weeks a year.
  • Competitive benefits, including a 401k match, health, vision, and dental insurance, parental leave, and an ESPP offering company shares at a minimum 15% discount.
  • Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app, and more.
  • Recognition for great work, with global awards and kudos programs.
  • As an international company, the chance to collaborate with teams around the world.

We're not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in, and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

See how Informa handles your personal data when you apply for a job.

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