Market Research Analyst

5 days ago


Laurel, Maryland, United States Tower Federal Credit Union Full time
Market Research Analyst

Tower Federal Credit Union is seeking a skilled Market Research Analyst to join our team. As a key member of our marketing department, you will be responsible for conducting member research, analyzing market trends, and providing data-driven insights to inform business decisions.

Key Responsibilities:
  • Conduct market research and analyze data to identify trends and opportunities
  • Develop and implement member segmentation models and target lists for marketing campaigns
  • Provide ad-hoc analysis and modeling to support business initiatives and product recommendations
  • Measure the effectiveness of marketing campaigns and provide insights on consumer trends and preferences
  • Partner with marketing and business units to determine promotional objectives and strategies
Requirements:
  • Bachelor's degree in marketing, mathematics, statistics, or a related field
  • 2-5 years of experience in marketing, market research, or data analysis
  • Financial services and/or credit union experience preferred
  • Proven market research analysis experience or an equivalent combination of education and experience
What We Offer:
  • A competitive salary range of $31.17/hr - $38.97/hr
  • A comprehensive benefits package, including a $1000 signing bonus
  • A dynamic and supportive work environment
  • Opportunities for professional growth and development

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