Brand Communications Strategist
1 month ago
Xpedient Logistics is a full-service 3rd party logistics provider with a diverse client base in warehousing services, transportation management, supply chain management, order fulfillment, and labor needs.
Job Title: Brand Communications SpecialistJob SummaryWe are seeking a highly skilled Brand Communications Specialist to join our team at Xpedient Logistics. As a key member of our marketing team, you will be responsible for developing and executing internal and external communication strategies to drive brand awareness, generate leads, and support business growth.
Key Responsibilities- Communication Management:
- Oversee social media platforms, company websites, and media relations to ensure consistent branding and messaging.
- Draft and disseminate internal communications, including newsletters, memos, and training materials.
- Develop and implement crisis communication procedures to address various situations or crises.
- Collaborate with other teams to define and maintain the public voice of the brand.
- Marketing Leadership:
- Create and execute marketing strategies to drive brand awareness, generate leads, and support business growth.
- Produce digital content for websites, social media, and email marketing campaigns.
- Manage and optimize Google advertising and marketing efforts.
- Handle graphic design and website design, development, and support.
- Provide marketing support to sales teams.
- Utilize Google Analytics to monitor KPIs like website traffic and conversion rates, and assess marketing effectiveness.
- Manage the marketing budget effectively.
- Brand Management:
- Cultivate and maintain a strong brand identity.
- Identify growth opportunities through market research and competitive analysis.
- Stay updated on industry trends and market developments.
- Additional Responsibilities:
- Draft press releases, speeches, letters, interdepartmental memos, contracts, and other business correspondence.
- Identify and manage issues in a fast-paced environment.
- Handle confidential and sensitive company information.
- Proven 2-3 years of experience in digital content creation, website management, social media, and email marketing.
- Proficiency in Google Analytics and other analytical tools to measure marketing performance.
- Basic graphic design and website development skills.
- Strong understanding of Google advertising and marketing.
- Excellent written and verbal communication skills, with the ability to draft a variety of business documents.
- Ability to work independently and drive marketing initiatives in a fast-paced environment.
- Ability to work closely with sales, operations, and executive management teams.
- Trustworthy with handling sensitive information.
Xpedient Logistics offers competitive wages, insurance benefits (medical, dental, vision, and life), paid time off, and holidays. We are an Equal Opportunity Employer and require a successful background check and drug screen for all candidates.
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