Lead Specialists

3 days ago

Groveport OH Franklin County OH Ohio United States Xpedient Logistics Full time

Xpedient is a full-service 3rd party logistics provider. We have experience helping a diverse client base in warehousing services, transportation management, supply chain management, order fulfillment and labor needs.
Customer Acquisition:
Strategically identify and acquire new customers while expanding our existing network to drive the sales of our products within the US and Canada. Your role will involve creating targeted outreach strategies that resonate with potential buyers.
Cold Outreach:
You will craft personalized messages that effectively communicate our value proposition and address the specific needs of each target.
Growth and Digital Marketing Campaigns:
Oversee campaigns designed to drive growth and opportunity, utilizing channels such as email marketing, LinkedIn InMail, LinkedIn Sales Navigator, and LinkedIn ads.
Draft and refine compelling external communications that engage potential buyers and reflect our brand voice. Your writing should be clear, persuasive, and designed to facilitate further conversation.
CRM Management:
Maintain meticulous records of all communications in Xpedient’s CRM system, ensuring accurate tracking of interactions, follow-ups, and lead statuses. This data will be crucial for analyzing outreach effectiveness and informing future strategies. Provide regular (weekly, biweekly, monthly) CRM performance metrics and conversion status reporting to sales, marketing, and executive leadership.
Technology Research and Implementation:
Stay informed about industry trends and advancements to ensure our strategies remain cutting-edge. Utilize tools to determine the best follow-up methods with potential clients to drive conversion and enhance marketing automation reach and impact.
Market Analysis:
Perform comprehensive market analyses to uncover lucrative opportunities for growth. Networking and Relationship Building:
Actively participate in industry events, trade shows, and networking opportunities to build relationships with potential clients and industry influencers. Experience with lead generation techniques and methodologies, including familiarity with CRM systems and lead tracking tools is a plus.
Experience running successful outbound campaigns using LinkedIn InMail, LinkedIn Sales Navigator, and outbound email tools is a plus.
An established network within the 3PL, Labor, Warehousing, and Transportation sectors will provide a significant advantage and enhance our competitive positioning in these markets.
Ability to interpret data and draw meaningful insights that can inform strategic decision-making.
Creative Thinking:
A knack for developing innovative outreach strategies and marketing campaigns that capture attention and drive engagement.
Excellent verbal and written communication skills are essential for effective outreach and relationship building.
Project Management:
Strong organizational skills and the ability to manage multiple tasks and priorities simultaneously.
offers competitive wages, insurance benefits (medical, dental, vision and life), paid time off and holidays.

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