Digital Marketing Strategist for E-Commerce Excellence

2 weeks ago

Minneapolis, United States Best Buy Careers Full time

At Best Buy Careers, we're committed to helping our people thrive at work and at home. As the Manager, Search Engine Optimization, you'll play a crucial role in driving traffic and revenue to BestBuy.com by managing our organic search strategies with a strong focus on technical and local SEO work.

Your main objective will be to develop and execute strategies that enhance our online presence and contribute to business growth. You'll work within a close-knit, fast-paced team, making an impact at all levels of the business. A successful candidate will bring technical SEO expertise and a collaborative mindset.

This role is hybrid, which means you will work some days on site at a Best Buy location and some days virtually from home or another non-Best Buy location. The specific work arrangements vary by role and team. For this role, you must be located within a drivable distance to our office in Richfield, Minnesota.

About the Job:

Deploy and execute BestBuy.com's technical SEO strategy, while contributing to broader organic search initiatives and solving enterprise-level SEO challenges at scale

Understand business priorities, set SEO strategies across a diverse portfolio, and drive impactful business outcomes

Develop strategies to drive traffic across the entire customer journey, from top to bottom of the sales funnel, within an eCommerce ecosystem

Educate and influence stakeholders on SEO best practices, collaborating with internal and external partners to maintain and enhance a scalable SEO program

Contribute to decision-making processes related to web experiences, resources, and timelines, ensuring alignment with SEO goals

Basic Qualifications:

  • 3 or more years of experience in SEO
  • 3 or more years of experience with common SEO tools (Google Search Console, Screaming Frog, SEMrush, etc.)
  • 2 or more years of hands-on experience in technical SEO, with a track record of solving complex SEO problems at scale
  • 2 or more years of experience with SEO analysis (using tools such as Adobe Analytics, Google Analytics, etc.)
  • 1 or more years of experience in local SEO
  • 1 or more years of experience in eCommerce, or a similar and large multi-channel environment

Preferred Qualifications:

  • Bachelor's degree in a relevant field
  • 5 or more years of experience in SEO
  • 1 or more years of experience leading and developing a team, with strong leadership and mentoring skills
  • Enterprise retail experience
  • Experience with Adobe Analytics
  • Experience with BrightEdge and/or Botify

We offer a competitive salary of approximately $115,000 per year, plus generous benefits that address your total well-being and provide support as you need it, especially key moments in your life.

About Us:

We're a team dedicated to enriching lives through technology. We humanize and personalize tech solutions for every stage of life — in our stores, online and in customers' homes.

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