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Community Engagement and Events Specialist

2 months ago


New York County New York, United States Mattel Full time
Position Overview:

The American Girl New York City retail store is seeking an enthusiastic professional for the role of Community Engagement and Events Specialist.

This role is pivotal in attracting customers to the store through revenue-generating activities, programs, and events.

Key Responsibilities:
Manage all facets of planning, coordination, and communication for group gatherings, promotional sales, and in-store events.

Organize and oversee visits from Influencers, VIPs, PR representatives, and Celebrities.

Establish partnerships with local communities and hotels to enhance store visibility.

Identify and engage potential group partnerships within the community.

Propose initiatives aimed at increasing revenue streams.


Collaborate with the American Girl store team to assign roles and responsibilities for events through effective communication, provide necessary training and support, ensure compliance with all system requirements, and confirm that venue and inventory levels are adequately prepared for the planned activities.

Handle all documentation, including contracts.

Address and resolve customer inquiries and concerns.