SEO Content Strategist

5 days ago


San Francisco, California, United States LaunchDarkly Full time
About the Job

LaunchDarkly is seeking an experienced SEO Content Manager to drive traffic and conversions from organic search. This role involves collaborating with stakeholders to create content that engages developers, product managers, and other technical professionals.

Responsibilities
  • Develop new content and update existing content to drive traffic from organic search and build LaunchDarkly's profile within the developer community.
  • Build LaunchDarkly's SEO content roadmap and collaborate with stakeholders to execute on the roadmap.
  • Work closely with data to analyze, report, and optimize SEO performance, making data-driven decisions to enhance the program.
  • Use SEO tools to monitor, analyze, and optimize search performance.
  • Collaborate with the web team, Demand Generation team, and other stakeholders to ensure SEO best practices are integrated into broader marketing strategies.
  • Evangelize SEO best practices across the organization and build enthusiasm around SEO.
  • Foster a culture of continuous improvement within the SEO program, regularly testing and refining strategies.
  • Publish or update several pieces of content a week.
  • Manage internal and freelance writer relationships to hit content cadence and growth goals.
  • Own the organic search traffic number and conversion goals from that traffic.
Qualifications
  • 5+ years of experience in B2B and/or developer content marketing, content strategy, and SEO.
  • Deep understanding of software development and the ability to effectively communicate with developers, engineering leaders, product leaders, and founders.
  • Strong analytical skills with the ability to work with data and make informed decisions.
  • Experience working cross-functionally within a marketing organization.
  • Excellent communication skills and a passion for SEO and driving its success across an organization.
  • Results-oriented with a collaborative and proactive mindset.

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