Brand Marketing Strategist for Heart Failure Solutions

4 days ago


Austin, Texas, United States Abbott Laboratories Full time
About Abbott

Abbott is a global leader in healthcare, delivering innovative solutions to improve people's lives. Our diverse portfolio spans diagnostics, medical devices, nutritionals, and branded generic medicines.

The Opportunity

We're seeking an experienced marketing communications professional to join our Heart Failure team. This role will work closely with cross-functional partners to develop and execute strategies that drive sales and build the Abbott brand.

Key Responsibilities:
  • Create and execute multi-channel communication campaigns to support heart failure solutions.
  • Collaborate with Brand Managers, Commercial Marketing, Digital Marketing, Congress/Events, Public Relations, and Creative Services to align on product launches and strategies.
  • Contribute to the development of brand and content strategies, ensuring consistency across all channels and materials.
Requirements

To be successful in this role, you'll need:

  • A Bachelor's degree in Communications, Marketing, Business, or a related field.
  • At least 3 years of experience in brand management or a similar role within the Medical Device Industry or another regulated industry.
  • Excellent communication and collaboration skills.
  • Proficiency in marketing and branding tools and platforms.
  • A proven track record of delivering successful multi-channel communication campaigns.
What We Offer

As a member of our team, you'll enjoy:

  • A competitive salary range of $57,300 - $114,700.
  • Opportunities for career growth and development.
  • A comprehensive benefits package, including medical coverage, retirement savings plan, tuition reimbursement, and education benefits.

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