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Marketing Director

1 month ago

Venice, Florida, United States Ledbetter Law Group Full time
Marketing Director Job Description

Ledbetter Law Group is seeking a highly skilled Marketing Director to join our team. As a key member of our marketing team, you will be responsible for developing and implementing marketing strategies to promote our law firm's services, particularly in the areas of estate planning and real estate.

Key Responsibilities:

  • Develop and execute marketing campaigns to increase brand awareness and drive business growth
  • Manage and maintain our CRM and project management software
  • Stay up-to-date with industry best practices and emerging strategies to keep our brand marketing relevant
  • Assist with content creation, design, and placement of traditional media ads
  • Produce brand and promotional materials, including content for our website and social media channels
  • Work closely with our website developer to maintain high-ranking SEO, Google Ads, and page content
  • Monitor and manage social media, email newsletters, and event communications
  • Oversee outside vendors and agencies, including graphic design and ad agencies
  • Coordinate logistics for client events and educational seminars
  • Manage marketing and event budgeting and results analysis

Requirements:

  • Bachelor's degree in marketing, communications, or related field
  • Minimum 3 years of marketing/event planning experience
  • Experience in paid search, content marketing, and social media marketing
  • Proficient in Microsoft Office, including Word, Outlook, Excel, and PowerPoint
  • Knowledge of Adobe Suites and/or Canva
  • Ability to professionally present promotional materials to prospective customers
  • Proven dynamic leadership and project management skills

Compensation: $65,000 - $85,000 yearly