Current jobs related to Senior Marketing Executive - Jonesboro, Arkansas - T. Madden & Associates, P.C.

  • Senior Director of Marketing

    1 month ago

    Jonesboro, Arkansas, United States T. Madden & Associates P.C Full time

    About the Senior Director - Marketing RoleThe Senior Director - Marketing is a key leadership position responsible for driving the development and execution of the firm's marketing and advertising initiatives, as well as sales strategy and management.Key Responsibilities:Develop and implement a comprehensive marketing strategy to drive business growth and...

  • Marketing Communications Strategist

    2 weeks ago

    Jonesboro, Arkansas, United States Optus Inc Full time

    Marketing Communications Specialist RoleOptus, Inc. is seeking a Marketing Communications Specialist to join its marketing team. This role is critical in developing and executing marketing campaigns that drive business results. The ideal candidate will have a strong understanding of marketing principles, data analysis, and creative development.Key...

  • Marketing Communications Strategist

    6 days ago

    Jonesboro, Arkansas, United States Optus Inc Full time

    Marketing Communications Specialist RoleOptus Inc is seeking a Marketing Communications Specialist to join its team. This role is a critical member of the marketing team and reports to the Director of Marketing. The ideal candidate will be able to work closely with internal teams to discern key objectives and relevant data points to develop strong brand...

  • Social Media Marketing Assistant

    1 month ago

    Jonesboro, Arkansas, United States BIG NIL Inc. Full time

    Job Title: Social Media InternAt BIG NIL Inc., we are seeking a highly motivated and organized Social Media Intern to support our digital media team in developing and implementing outreach and promotional campaigns to boost brand engagement and increase revenue.Key Responsibilities:Assist in designing and executing social media campaigns to promote...

  • Direct Market Manager

    2 weeks ago

    Jonesboro, Arkansas, United States ThinkTank Full time

    Job Title: Direct Market ManagerThinkTank Telecom, LLC is seeking a results-driven Direct Market Manager to spearhead our expansion efforts in Arkansas - Jonesboro.Key Responsibilities:Develop and execute sales and marketing strategies to enroll new Lifeline and ACP customers, driving significant sales performance in the designated territory.Manage inventory...

  • Home Health Sales Executive

    2 weeks ago

    Jonesboro, Arkansas, United States LHC Group Full time

    At LHC Group, we're seeking a skilled Home Health Account Executive to join our team. As a key member of our sales team, you'll be responsible for developing and maintaining relationships with referral sources to increase market share and educate the medical community on our services.Key Responsibilities:Build and maintain relationships with target referral...

  • Direct Market Manager

    3 weeks ago

    Jonesboro, Arkansas, United States ThinkTank Full time

    Job Title: Direct Market ManagerThinkTank Telecom, LLC is seeking a highly motivated and entrepreneurial Direct Market Manager to lead our expansion efforts in Arkansas - Jonesboro. As the cornerstone of our mission to enhance connectivity, your role will focus on enrolling new customers into Lifeline and ACP services, managing inventory, and driving...

  • Social Media Marketing Assistant

    1 month ago

    Jonesboro, Arkansas, United States BIG NIL Inc. Full time

    Job Title: Social Media InternAt BIG NIL Inc., we are seeking a highly motivated and organized Social Media Intern to support our digital media staff in developing and implementing outreach and promotional campaigns to boost brand engagement and increase revenue.Key Responsibilities:Assist in designing and executing social media campaigns to promote...

  • LPN - Jonesboro, AR, United States

    4 weeks ago

    Jonesboro, Arkansas, United States Phoenix Senior Living Full time

    Job Title: LPN - The Bungalows at JonesboroAt Phoenix Senior Living, we are seeking a skilled and compassionate Licensed Practical Nurse (LPN) to join our team at The Bungalows at Jonesboro. As a key member of our healthcare team, you will play a vital role in ensuring the health and wellbeing of our residents.Job Summary:The LPN will be responsible for...

  • Direct Market Manager

    1 week ago

    Jonesboro, Arkansas, United States ThinkTank Full time

    We are seeking a highly motivated and entrepreneurial Direct Market Manager to lead our expansion efforts in Arkansas - Jonesboro.As the cornerstone of our mission to enhance connectivity, your role will focus on enrolling new customers into Lifeline and ACP services, managing inventory, and driving significant sales performance in your designated...

  • Senior Private Wealth Manager

    2 weeks ago

    Jonesboro, Arkansas, United States Simmons Bank Full time

    Job SummaryWe are seeking a highly skilled and experienced Senior Private Wealth Strategist to join our team at Simmons Bank. As a key member of our Private Wealth group, you will be responsible for providing exceptional service to our high net worth clients, managing their investment portfolios, and developing strategic plans to achieve their financial...

  • Senior Vice President of Business Development

    4 weeks ago

    Jonesboro, Arkansas, United States GPAC Full time

    We are seeking an experienced Senior VP of Commercial Lending to join our team at GPAC, a leading search firm specializing in placing quality professionals within multiple industries across the United States. Our client, a true community bank, is looking to expand its commercial lending team and is seeking a seasoned professional to lead this effort.**Key...

  • LPN - Jonesboro AR

    4 weeks ago

    Jonesboro, Arkansas, United States Phoenix Senior Living Full time

    Job Title: LPN - Jonesboro ARJob Summary:The Bungalows at Jonesboro is seeking a skilled LPN to join their team. As a Licensed Practical Nurse, you will be responsible for monitoring the health and wellbeing of our residents and providing leadership support and assistance with resident care and services.Key Responsibilities:Identify on-going needs and...

  • Dermatology Specialist

    2 weeks ago

    Jonesboro, Arkansas, United States AbbVie Full time

    About AbbVieAbbVie is a global biopharmaceutical company dedicated to discovering and delivering innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow.Job SummaryWe are seeking a highly motivated and experienced Dermatology Specialist to join our team in a field-based role. The successful...

  • Media Sales Consultant

    1 month ago

    Jonesboro, Arkansas, United States Gray Television Full time

    About Gray TelevisionGray Television is a leading media company that owns and operates high-quality stations in 113 television markets, reaching 36% of US television households.We strive for excellence by investing in the latest technology and fostering a culture of innovation and growth.Job SummaryKAIT, the ABC/NBC/CW affiliate in Jonesboro, Arkansas, is...

  • Media Sales Consultant

    2 weeks ago

    Jonesboro, Arkansas, United States Gray Television Full time

    About Gray TelevisionGray Television is a leading media company that owns and operates high-quality stations in 113 television markets, reaching 36% of US television households.We strive for excellence by investing in the latest technology and fostering a culture of innovation and growth.Job SummaryGray Television is seeking a highly motivated and...

  • Sales Representative

    1 month ago

    Jonesboro, Arkansas, United States Sherwin-Williams Full time

    About the RoleThis position is responsible for growing top-line sales at assigned Lowe's stores within a geographic territory through the implementation of sales and marketing programs, training activities, service, and merchandising responsibilities.Key ResponsibilitiesImplement sales and marketing programs to drive sales growthProvide training and support...

  • Senior Project Coordinator

    2 weeks ago

    Jonesboro, Arkansas, United States OptusAvance Consulting Full time

    About the Job:The Project Manager plays a crucial role in facilitating project rollouts and installations from start to finish. This involves working closely with the sales team, customers, technical experts, and subcontractors to ensure seamless project execution.Key Responsibilities:1. Review and develop project SOWs to ensure alignment with customer...

  • Health Services Leadership Position

    7 days ago

    Jonesboro, Arkansas, United States Kaiser Permanente Full time

    Job Summary:As a key member of the Kaiser Permanente team, the Health Services Leadership Position plays a vital role in enhancing the organization's ability to achieve market share and become the preferred healthcare provider. This position supports the Health Services Administrator in providing disciplined and principled leadership, clear direction, and...

  • Media Sales Consultant

    4 weeks ago

    Jonesboro, Arkansas, United States Gray Television Full time

    About Gray TelevisionGray Television is a leading media company that owns and operates high-quality stations in 113 television markets, reaching 36% of US television households. We strive for excellence through technology upgrades and innovative approaches to stay ahead in our markets. Our focus is on training and developing the best employees in the...

Senior Marketing Executive

2 months ago

Jonesboro, Arkansas, United States T. Madden & Associates, P.C. Full time
Job Overview

Position Summary:

The Senior Director of Marketing is tasked with leading the strategic planning, development, and execution of comprehensive marketing and advertising strategies for the organization. This role is crucial for driving growth and encompasses a wide range of responsibilities from creative direction to strategic business planning.

Reporting directly to the CEO, the Senior Director's main objective is to enhance revenue through increased sales by providing strategic leadership in marketing initiatives. This includes leveraging market research, data analytics, brand management, marketing communications, advertising, and public relations. The role also involves overseeing sales management, business development strategies, marketing channel optimization, and enhancing client service.

The Senior Director ensures that the organization's messaging is effectively communicated across various channels to reach targeted audiences and achieve sales goals. This includes exploring innovative methods for message delivery, particularly through digital platforms, community engagement, video content, and social media.

Compensation:

$100,000 - $150,000 annually plus performance incentives.

Key Responsibilities:

Strategic Marketing Development:

  • Formulate and execute a comprehensive marketing strategy that drives measurable growth.
  • Enhance Direct Response Marketing to establish leadership in the Atlanta Metro area and throughout Georgia.
  • Conduct thorough market research to identify target demographics and understand the legal landscape relevant to our practice areas.
  • Create a compelling brand narrative that resonates with the intended audience.
  • Oversee daily marketing operations and business development efforts.
  • Lead, train, and evaluate a results-driven marketing team.
  • Guide attorneys and paralegals in effective business development techniques.
  • Design and implement marketing campaigns across multiple channels, including digital (SEO, PPC, social media), content marketing, traditional media, and community outreach.
  • Manage the customization and regular updates of marketing performance dashboards.
  • Analyze marketing performance metrics to optimize campaigns and assess ROI.
  • Provide bi-weekly updates to the Firm's CEO.
  • Participate in the Firm's Leadership Team and engage in regular meetings with the CEO.

Lead Generation Management:

  • Oversee the establishment and enhancement of a lead generation system to capture qualified leads.
  • Analyze lead generation systems and provide actionable insights to the CEO and/or COO.
  • Develop nurturing campaigns aimed at converting leads into clients.
  • Collaborate closely with the sales team to ensure seamless transitions from lead generation to client acquisition.

Public Relations and Communications:

  • Develop and implement a public relations strategy to elevate the firm's reputation and visibility.
  • Secure media coverage for the firm's attorneys in local and regional outlets.
  • Manage the firm's online presence, including website and social media oversight.
  • Oversee communication strategies for the Firm's charitable organization.
  • Draft and distribute press releases and other communication materials.

Marketing and Business Development Integration:

  • Manage marketing initiatives at the top of the sales funnel.
  • Enhance Firm awareness among clients and referral sources.
  • Develop and implement effective lead conversion strategies.

Client Intake Team Leadership:

  • Supervise and mentor the client intake team, setting performance objectives and sales strategies.
  • Monitor sales performance and client conversion rates, identifying areas for enhancement.
  • Facilitate effective communication between marketing and client intake teams.
  • Conduct performance evaluations and manage team dynamics in collaboration with the Firm's leadership.

Staying Current with Marketing Trends:

  • Continuously research and adopt new marketing technologies and strategies to maintain a competitive edge.
  • Attend industry conferences and workshops to stay informed on the latest marketing trends.

Budget Oversight:

  • Develop and manage the marketing budget, ensuring optimal resource allocation across initiatives.
  • Track and report on marketing expenditures.
Qualifications:
  • Demonstrated success in implementing the skills and achieving the results outlined in this description.
  • Bachelor's degree required; advanced degree in marketing or business (MBA preferred).
  • 3-5 years of leadership experience.
  • 10+ years of experience in marketing and/or business development within a law firm or related field, with a proven record of contributing to growth.
  • Comprehensive knowledge of marketing principles and brand management.
  • Strong grasp of digital marketing strategies (SEO, PPC, social media) and content marketing.
  • Experience with lead generation and sales processes.
  • Exceptional communication, writing, and public relations capabilities.
  • Familiarity with data analytics and marketing automation tools.
  • Problem-solving mindset with a solution-oriented approach.
  • In-depth understanding of evolving market dynamics.
  • Outstanding leadership and team management abilities.
  • Ability to work autonomously and juggle multiple priorities.
  • Results-driven with a focus on data analytics.
  • Strong advocacy for client interests.
  • Entrepreneurial mindset.
About T. Madden & Associates, P.C.

T. Madden & Associates, P.C. is a personal injury law firm located in Atlanta, Georgia, specializing in cases such as motor vehicle accidents, catastrophic injuries, and wrongful death. Our diverse and dedicated team is committed to delivering exceptional legal services while fostering a collaborative and positive work environment. As we continue to grow, we are seeking a passionate and results-oriented Senior Director of Marketing to lead our marketing, public relations, communications, and sales initiatives.

We offer comprehensive health, dental, and vision insurance, along with a 401(k) plan and a competitive base salary.