Digital Marketing Strategy Lead

7 days ago


Idaho Falls, Idaho, United States Idahoan Foods Full time

At Idahoan Foods, we strive to bring people and families together by providing high-quality, convenient food that delights and nourishes lives.

About the Role

The Digital Marketing Manager will play a key leadership role in managing Idahoan's digital marketing practice and planning. Reporting to the Director of E-commerce, this individual contributor position is responsible for developing strategic digital marketing growth plans that deliver on revenue and profitability goals.

This role requires a strong understanding of digital marketing, e-commerce, and business functions within a CPG company. The ideal candidate will have experience identifying, building, and delivering digital growth initiatives in the fast-moving consumer packaged goods industry.

Main Responsibilities:

  • Manage digital campaign strategy through various channels, including programmatic media, organic social media, owned websites, SEO/SEM optimization, and retail marketing.
  • Activate digital tactics against annual goals, including target audiences, key messages, and innovation initiatives.
  • Monitor campaigns and adjust for increased performance as needed.
  • Provide campaign reports focused on Idahoan's retail KPIs.
  • Manage campaign-specific websites, microsites, and landing pages in alignment with retail campaign needs.

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