Senior Manager, CRO
2 weeks ago
Join blueStone Staffing Solutions, a leading staffing agency, in our search for a Senior Manager, CRO & Content. As a key member of our team, you will be responsible for developing and executing data-driven strategies that improve our website performance, increase conversion rates, and engage our target audiences through high-quality content. The ideal candidate has a strong background in CRO and content with a proven track record of implementing successful growth strategies.
**Key Responsibilities:**
* Lead and manage CRO and content team to develop and execute successful strategies.
* Prioritize and manage the B2C and B2B website roadmaps, ensuring timely and effective implementation.
* Apply UX best practices, data, and insights to drive continuous iteration cycles.
* Track and analyze key performance metrics related to site and content engagement.
* Identify conversion rate opportunities through A/B testing, research, and insights.
* Lead collaboration with media and products teams to align on experience objectives.
* Develop and execute content strategy aligned with branding and marketing goals.
* Oversee SEO-friendly content creation for delivery across digital channels.
* Present roadmaps, A/B test results and performance to stakeholders and executive team.
* Manage and mentor a team, fostering a creative and innovative work environment.
**Requirements:**
* Bachelor's degree in Marketing, Communications, or related field.
* 10+ years of experience in CRO or Product Management.
* 5+ years of experience successfully leading and managing teams.
* Strong understanding of web analytics tools (e.g., Google Analytics), SEO, and UX best practices.
* Experience with A/B testing tools and methodologies.
* Strong analytical skills with the ability to interpret data to make actionable recommendations.
**About blueStone Staffing Solutions:**
We bring top talent to some of the most desired companies on a contract, contract-to-hire and direct hire basis. We take pride in presenting our candidates with great opportunities they may not have exposure to elsewhere. By working with blueStone, you'll have access to rewarding job opportunities, competitive compensation, and industry leading benefits packages. We look forward to helping you land your next career opportunity and achieve your goals.
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