Business Analyst

1 week ago

Reston, Virginia, United States Capgemini Full time
Job Title: Business Analyst - Salesforce Marketing Cloud

Location: New Jersey

We are seeking a highly skilled Business Analyst with Salesforce Marketing Cloud (SFMC) experience to support our Cobrand Email Strategic Partner Program. As a key member of our team, you will ensure that business and technical requirements align with our clients' objectives and our internal team's needs.

This role involves working in a dynamic, fast-paced environment, managing multiple development sprints, and ensuring that all campaign requirements are accurately translated, documented, and updated throughout the project lifecycle.

Key Responsibilities:
  • Lead reviews and workshops with clients to ensure a detailed and accurate understanding of campaign requirements.
  • Identify gaps, raise clarifying questions, and ensure that all requirements are complete and actionable for both clients and internal teams.
  • Create, update, and manage internal requirement specifications, keeping them current and version-controlled throughout the sprint and campaign lifecycle.
  • Collaborate with the offshore team to develop User Acceptance Testing (UAT) documents and processes.
  • Version Control & Tracking: Maintain a tracker for all client project documents, including campaign briefs, feedback, and version history.
  • Communicate sprint requirements clearly to our development team and ensure timely delivery of feedback and approvals.
  • Track client feedback and package final campaign briefs for internal and external teams.
  • Work closely with the Project Manager to capture and organize detailed feedback notes.
  • Attend regular and ad hoc project team calls and manage documentation in Confluence and SharePoint.
Key Qualifications:
  • Strong understanding of Salesforce Marketing Cloud (SFMC) and email campaign management.
  • Excellent verbal and written communication skills to interact with clients and internal teams effectively.
  • Highly organized with an eye for detail to ensure completeness and accuracy of requirements and documentation.
  • Flexible and responsive to client needs during business hours, capable of maintaining a professional rapport.
  • Experience working within Agile or Scrum environments and supporting multiple development sprints.
Life at Capgemini

Capgemini supports all aspects of your well-being throughout the changing stages of your life and career. For eligible employees, we offer:

  • Flexible work arrangements
  • Healthcare, including dental, vision, mental health, and well-being programs
  • Financial well-being programs, such as 401(k) and Employee Share Ownership Plan
  • Paid time off and paid holidays
  • Paid parental leave
  • Family building benefits, including adoption assistance, surrogacy, and cryopreservation
  • Social well-being benefits, such as subsidized back-up child/elder care and tutoring
  • Mentoring, coaching, and learning programs
  • Employee Resource Groups
  • Disaster Relief

Capgemini is an Equal Opportunity Employer, committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to race, national origin, gender identity/expression, age, religion, disability, sexual orientation, genetics, veteran status, marital status, or any other characteristic protected by law.

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