Digital Marketing Strategy Director

7 days ago


Bloomington, Illinois, United States Experis Full time
Role Overview

We are seeking a skilled Digital Marketing Strategy Director to join our team at Experis. This role will involve helping develop and implement comprehensive digital marketing strategies that align with overall business objectives.

Key Responsibilities
  • Collaborate with internal teams and agencies to create measurable objectives, learning agendas, and measurement frameworks for marketing campaign initiatives.
  • Work closely with key stakeholders across paid media, owned media, email marketing, web, partnerships, and more to establish streamlined measurement plans and integrate strategic goals into the broader marketing framework.
  • Partner with Marketing Analytics on creating metrics and dashboards to track performance aligned to KPIs.
  • Responsible for storytelling and socialization of insights with key partners to optimize marketing strategy.
Requirements

To be successful in this role, you will need:

  • Six years of brand/marketing experience with prior campaign management experience.
  • Experience in building measurement plans based on marketing goals.
  • Proficiency in Excel and PowerPoint.
  • In-depth understanding of the media landscape across traditional and digital touchpoints.
Benefits

This is an excellent opportunity to work in a dynamic and collaborative environment, engage with a diverse range of marketing strategies and campaigns, contribute to the development of innovative marketing measurement frameworks, and grow professionally within a company that values insights and data-driven decision-making.



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