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Chief Marketing Officer

2 months ago

Wichita, Kansas, United States Equity Bank Full time
Job Summary

We are seeking a highly skilled and experienced Chief Marketing Officer to lead our marketing efforts and drive business growth at Equity Bank. The successful candidate will be responsible for developing and executing a comprehensive marketing strategy that enhances brand awareness, attracts new customers, and drives revenue growth.

Key Responsibilities
  • Strategic Planning: Develop and execute a marketing strategy that aligns with the bank's business objectives, including identifying target markets, customer segments, and new market opportunities.
  • Brand Management: Oversee brand positioning, ensuring consistency across all channels, and develop and implement brand campaigns that enhance brand awareness and customer loyalty.
  • Digital Marketing: Lead digital marketing initiatives, including social media, email campaigns, and content marketing, and utilize data analytics to track performance and optimize strategies for maximum ROI.
  • Product Marketing: Work closely with product development areas to create marketing strategies for new and existing financial products, and develop product positioning, messaging, and go-to-market plans.
  • Customer Acquisition & Retention: Develop strategies to attract new customers and retain existing ones, and implement customer engagement programs that increase customer satisfaction and loyalty.
  • Public Relations & Communications: Manage the bank's public relations activities, including media relations, press releases, and crisis communication, and develop internal and external communication strategies to support the bank's objectives.
  • Team Leadership: Lead and mentor the marketing team, providing guidance and support to achieve departmental goals, and foster a collaborative and innovative work environment that encourages creativity and professional growth.
Requirements
  • Bachelor's degree in Marketing, Business Administration, or a related field (MBA preferred).
  • 10+ years of experience in marketing, with at least 5 years in a leadership role, preferably within the financial services industry.
  • Strong understanding of digital marketing, brand management, and customer segmentation.
  • Proven track record of developing and executing successful marketing strategies.
  • Excellent leadership, communication, and interpersonal skills.
  • Ability to analyze complex data and make strategic decisions.