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Marketing and Communications Director
2 months ago
The Annapolis Maritime Museum & Park is seeking a highly skilled Communications and Marketing Director to join our team. As a key member of our staff, you will be responsible for developing and executing a comprehensive marketing and communications strategy to promote our mission and programs.
Key Responsibilities- Develop and implement a results-driven marketing and communications plan to increase visibility and engagement with our audience.
- Lead the development of marketing materials, including website content, social media posts, and email newsletters.
- Manage our brand identity and ensure consistent messaging across all channels.
- Collaborate with our education team to promote our programs and events.
- Develop and execute a media relations strategy to secure press coverage and build relationships with journalists and influencers.
- Monitor industry trends and competitor activity to inform our marketing strategy.
- Manage our website and ensure it is up-to-date and optimized for search engines.
- Develop and execute a social media strategy to engage with our audience and promote our programs.
- Collaborate with our events team to promote our events and activities.
- 5+ years of experience in a senior marketing role with a proven track record of success.
- Strong understanding of brand management, digital marketing, and integrated marketing communications.
- Excellent communication and presentation skills with the ability to influence and inspire internal and external stakeholders.
- Strong analytical skills with a focus on data-driven decision-making and performance optimization.
- Experience managing marketing budgets and delivering measurable ROI on marketing investments.
- Exceptional writing and communication skills.
- Bachelor's degree in marketing, business, or a related field.
We offer a competitive benefits package, including 100% employer-paid premiums for health, dental, and life insurance, 401K, PTO, and flexible work options.
