Marketing Communications Specialist
3 weeks ago
About AllianceBernstein:
We are a leading global investment management firm offering high-quality research and diversified investment services to institutional clients, retail investors, and private-wealth clients in major markets around the globe.
Cross Channel Marketing Role:
This role is responsible for developing and executing marketing strategies to drive brand awareness and engagement among targeted prospects and clients across multiple channels. The ideal candidate will have a strong understanding of digital marketing trends and demonstrable experience marketing in a digital world.
Key Responsibilities:
- Develop and execute marketing programs and collateral to support our focus products and US Retail product launches.
- Collaborate with business development teams and other stakeholders to determine messaging and key activation methods.
- Act as an integrated marketing representative back to the Americas Marketing team, keeping them informed of project results, strategy focus, and competitor strategies.
Requirements:
- 5-8 years general marketing experience, with financial services experience a plus.
- Familiarity with B:B/B:B:C marketing ecosystems and sales enablement.
- History of executing successful marketing programs and communications.
- Excellent project management skills, with ability to manage multiple projects and demonstrate superb project management skills and attention to detail.
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