Marketing Campaign Strategist
1 month ago
Yoh is a leading provider of talent and outsourcing solutions, with a strong presence in the US market. We deliver immediate critical talent search and managed services, matching the best talent with the best clients. Our comprehensive benefits package includes medical, dental, and vision coverage, as well as life, AD&D, and disability insurance.
Job SummaryWe are seeking a full-time Marketing Campaign Manager to join our team. As a Marketing Campaign Manager, you will be responsible for developing and executing digital marketing campaigns that drive qualified leads and customer acquisition. You will research market trends, data, and opportunities to expand our customer database and support campaign creation and lead nurturing.
Key Responsibilities- Develop digital marketing campaigns with channel-specific content tailored to engage and target customers
- Research market trends, data, and opportunities to expand internal customer database
- Leverage technology to manage lead qualification and distribution to Sales teams
- Manage reporting and analytics of MQLs, Opportunities, and Wins for monthly analysis and quarterly reviews
- Create compelling content that leverages our go-to-market strategy and drives thought leadership and customer acquisition
- Strong understanding of marketing principles and campaign management
- Experience managing and optimizing digital marketing campaigns
- Ability to work effectively in a fast-paced, deadline-driven environment
- Flexible and adaptable with the ability to handle changing priorities
- Excellent written and verbal communication skills
- Bachelor's Degree in Marketing, Business, Journalism, or related field
- 3-5 years of marketing experience
- Staffing industry experience preferred
We offer a competitive salary and a comprehensive benefits package, including medical, dental, and vision coverage, as well as life, AD&D, and disability insurance. We also offer flexible spending accounts, 100% paid maternity leave for up to 12 weeks, parental leave, family leave, and other paid time off. Our company is committed to diversity, inclusion, and equal employment opportunity.
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