Account Planning Specialist
3 weeks ago
About Us
The Financial Times is a leading global news organisation known for its authoritative and independent reporting. Our mission is to deliver high-quality information, news, and services to individuals and companies worldwide. We're committed to providing an inclusive working environment where our employees feel valued and empowered to contribute their best work.
The Role
We're seeking an experienced Account Planner to join our team in the US. As an Account Planner, you will be responsible for providing comprehensive sales planning for key advertising clients and media agencies across the US. You will work closely with our research team to provide proactive data to clients and create sales narratives for new business.
Key Responsibilities
- Support a team of Account Directors across Financial, Technology, Industrial, Pharma, Auto, and other B2B industry-focused projects.
- Contribute to the growth of current revenue from your team's patch as well as new business generation.
- Account Management: Plan campaign schedules and client campaign proposals. Manage live campaigns with Account Directors and help manage client relationships.
- Prospecting clients: Tear-sheet competitor publications both in print and digital. Identify and communicate new business leads with Account Directors. Develop a plan to make an initial introduction of FT's proposition and set up meetings with prospective clients.
- Work closely with the digital ad operations team to utilise campaign planning insights and dashboards to support Account Directors with recommendations for campaigns and monitor results and optimise campaigns.
- Troubleshoot creative, performance, and billing issues as they arise.
Requirements
- Effective communication, professionalism, and strong written and verbal skills are required.
- Extremely strong work ethic and drive.
- Ability to communicate with high-level marketing and advertising clients in a professional setting as well as internal partners.
- Strong Microsoft Excel and PowerPoint skills.
- The ability to build strong relationships internally and externally.
- The ability to learn and develop Salesforce knowledge quickly and have strong attention to detail when it comes to data input.
- Rapidly build a deep understanding of the FT's products, print, digital, and content-based solutions - understand the differences between them and the relevant benefits.
- 1 to 2 years of business experience, with media agency or publisher experience preferred.
- An interest in and basic understanding of global economics, finance, and world issues.
- Willingness to work in a fast-paced team environment and ability to multitask.
What's in it for you?
We offer a competitive salary range of $62,400 - $67,000 plus commission, as well as a range of benefits including generous annual leave allowances, flexible working, health coverage, 401k and company match, enhanced parental packages, and Giving Back opportunities.
Further Information
The Financial Times is an equal opportunities employer who seeks to recruit and appoint the best talent regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion, and/or belief. We have implemented a hybrid working model and promote flexible working. If you require any reasonable adjustments as part of the application process or to enable you to attend an interview, please let us know.
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