Sales and Marketing Director for Memory Care
1 month ago
The Memory Care Advisor - Sales and Marketing Director is responsible for developing and implementing a facility marketing plan to increase Assisted Living occupancy. This role requires a strong understanding of sales techniques and customer relationship management systems.
Key Responsibilities
Regularly engage with referral sources to build relationships and generate quality referrals
Maintain a thorough knowledge of the facility's products and services, resident care capabilities, and physician relations
Effectively use CRM systems to manage referral source sales and track progress
Market Planning and Analysis
Develop and execute an annual sales and marketing plan to meet building objectives within budget
Work with the Corporate Marketing Communications Manager to develop print advertisements, brochures, and media campaigns
Customer Satisfaction
Model customer service principles throughout the building and promote appreciation of customer needs with every employee
Evaluate performance based on total revenue, occupancy, sales calls, and conversion ratios
Requirements
College degree preferred
Familiarity with long-term care and/or healthcare services preferred
Sales experience, particularly in healthcare services, products, or pharmaceuticals preferred
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