US Marketing Leader

3 weeks ago


New York, New York, United States Lifelancer Full time

Welcome to Lifelancer, a talent-hiring platform in Life Sciences, Pharma and IT. We connect talent with opportunities in pharma, biotech, health sciences, healthtech and IT domains.

We are currently seeking an experienced Product Manager to lead our US launch initiatives in the nephrology space. As a key member of our marketing team, you will be responsible for developing and executing the launch strategy, working closely with cross-functional teams to drive results.

The ideal candidate will have 3+ years of experience in biotech/pharma marketing, with a proven track record of success in US launches and rare diseases. You will be passionate about understanding the needs of people living with rare diseases and translating them into market-moving insights.

You will also have experience translating global brand strategy into affiliate patient marketing execution, with depth in both personal and multi-channel marketing. Strong communication skills, with the ability to influence across functions and varying levels of the organization, are essential.

Key Responsibilities:

  • Develop and execute the US launch strategy for new nephrology indication
  • Lead the development of personal and non-personal tactics, including patient services resources, patient congress activities, patient digital resources, and media execution
  • Support US Brand Planning, inclusive of defining stakeholder strategies, and budget development
  • Help define and execute the vision and plan for US marketing, manage agencies in the execution of that plan
  • Develop field execution strategy for patient-facing initiatives in partnership with training and sales leadership and patient services leadership
  • Develop a multi-channel/digital strategy and measurement plan
  • Develop the overall tactical measurement plan and develop courses of action based on these metrics

Requirements:

  • Bachelors degree required
  • MBA or other advanced degree is a plus
  • 3+ years of biotech/pharma marketing experience
  • Experience in US launches and rare diseases is preferred

Benefits:

  • $120,000 - $150,000 annual salary, depending on experience
  • A comprehensive benefits package, including a 401(k) plan with company match, inclusive family building benefits, flexible time off, summer and winter shutdowns, paid family leave, disability and life insurance
  • The opportunity to work with a dynamic team and make a significant impact in the lives of patients


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