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Product Development Manager, Wet Goods Category

2 months ago


San Diego, California, United States Tbwa ChiatDay Inc Full time
About the Role

We are seeking a highly skilled and experienced Senior Product Manager to join our team at MANSCAPED. As a key member of our Product Management team, you will be responsible for category ownership of new formulation product lines, focusing on new formula development, claims substantiation, scale-up of new product, and launch calendar ownership.

Key Responsibilities
  • Own and maintain new product development for a personal grooming category within MANSCAPED portfolio, generating the launch calendar for the category within a 3-year plan.
  • Creation of conception briefs for new product launches, focusing on new product vision backed by market data, consumer experience, and innovation to the category.
  • Lead new product development execution, including formula development, claims testing, packaging conception, artwork initiation, and production execution.
  • Manage accurate product COGs creation through gross margin analysis and financial justification of business case, inclusive of SRP recommendation.
  • Prepare and present project-level status to senior leadership and cross-functional teams, identifying all project risks within the development cycle, while resolving obstacles and risk mitigation plans.
  • Stay current on the latest personal grooming trends and develop expertise of the competitive environment to fully own the category, while maintaining a strong brand perspective for category leadership.
  • Partner closely with PMO, Design, Marketing, QA, Regulatory, and Channel teams to ensure successful and timely product launch, influencing the development of communication that promote the benefits and key positioning of products and services.
Requirements
  • 8+ years of experience in executional product development and category ownership role.
  • Proven expertise in overseeing the entire lifecycle of Product Development within personal grooming category.
  • Process-driven mentality, with technical skill set in formula development.
  • Working knowledge of MS project, Asana (or equivalent project management system), and Specification systems.
  • Proven experience supporting a successful product launch.
  • Proven ability to create and execute comprehensive launch calendars aligned with MANSCAPED roadmap, while effectively identifying opportunities for portfolio optimization.
  • Skilled in crafting detailed conception briefs that articulate a clear product vision supported by market trends, consumer preferences, and category innovation, leading to the development of products designed for market success.
  • Strong leadership in new product development execution, including overseeing formula development, claims testing, packaging design, artwork initiation, and production, while ensuring accurate cost-of-goods analysis and financial justification.
  • Ability to communicate project statuses and risks effectively to senior leadership and cross-functional teams, facilitating resolution of obstacles and implementation of risk mitigation plans, while maintaining a pulse on industry trends and competitive landscape to drive category leadership and brand perspective.
  • Collaborative, resourceful, ability to learn quickly and adapt to an evolving atmosphere.
  • Up to 15% domestic travel.
What We Offer
  • A competitive compensation package, including a base salary range of $130,000 - $138,000 USD.
  • A generous 20 accrued vacation days per year, allowing you to relax, travel, and spend quality time with your loved ones.
  • 40 hours of paid sick leave annually, ensuring you can take the time you need to recover.
  • 3 paid mental health days to recharge and take care of your emotional well-being.
  • 9 paid holidays throughout the year, including your birthday, to give you the opportunity to celebrate important moments and take a break from work.
  • A comprehensive benefits package, including employee 401(k) plan and company match, Paws & Claws coverage, comprehensive life insurance, AD&D and long-term disability coverage, medical, dental, and vision insurance plans, Health Savings Accounts (HSA) and Flexible Spending Accounts (FSA), and Employee Assistance Program.
  • A remote-first work environment, with a monthly utility allowance to help cover the costs of Wifi and phone usage.
  • A generous discount on our products as part of our employee discount program.
  • Participation in our exciting wellness challenges designed to promote a healthy and active lifestyle.
  • Paid parental leave to support you during a pivotal time in your life.
  • Regular recognition initiatives to ensure you are acknowledged for your hard work and achievements.
  • One paid volunteer day per year, allowing you to support a cause that means the most to you.