Product Launch Strategist
7 days ago
We are looking for an exceptional Senior / Director, Product Launch & Commercialization to join our team at Invivoscribe Inc. Based in San Diego, California, this role offers a unique opportunity to drive the commercial success of our innovative products.
About UsInvivoscribe is a pioneering company dedicated to improving lives with precision diagnostics. With over 25 years of experience, we have established ourselves as a global leader in driving international standardization of testing and accelerating patient access to cutting-edge cancer treatments.
Key ResponsibilitiesThe Senior/Director, Product Launch & Commercialization will be responsible for orchestrating the entire product launch lifecycle, from market strategy to post-launch optimization. This includes:
- Go-to-Market Strategy & Execution: Developing and executing a winning go-to-market strategy for our nucleic acid extraction, cell enrichment instrument, ensuring alignment with market needs and business objectives.
- Cross-functional Leadership: Collaborating with R&D, engineering, marketing, sales, and operations teams to ensure product readiness and seamless execution of the launch plan.
- Risk Management & Problem Solving: Anticipating risks to the launch timeline or market acceptance and implementing proactive solutions to keep the project on track.
- Customer Engagement & Market Feedback: Engaging with key customers, thought leaders, and stakeholders in the clinical and research fields to validate product-market fit and refine product positioning and messaging.
- Process Improvement & Operational Efficiency: Driving operational efficiencies throughout the launch process, working closely with internal teams to streamline workflows and improve cost management.
To succeed in this role, you will need:
- A Bachelor's degree in Life Sciences, Engineering, Business, or a related field of study.
- At least 8 years of experience in product launch and commercialization within the medical device or life science industry.
- A proven track record of managing successful product launches, with a focus on cross-functional leadership and market execution.
We offer a competitive salary and benefits package, including:
- $120,000 - $150,000 per year, based on experience.
- A comprehensive portfolio of products and services.
- An opportunity to work with a dynamic team of professionals.
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