Digital Marketing Specialist

5 days ago


Richardson, Texas, United States Richardson Bike Mart Full time

Bike Mart Careers

Job Title:Marketing ManagerRole and Responsibilities

We are looking for a creative and results-driven Marketing Manager to help elevate our brand and drive customer engagement and loyalty through impactful content creation.

The ideal candidate will have a Bachelor's degree in Marketing or a related field and 3-5 years of experience in content marketing. They will be proficient in video editing software and experienced in email marketing platforms and SMS marketing tools.

Key Responsibilities:

  • Content Strategy Planning
    • Develop a comprehensive content calendar to support business goals and promotional efforts across email, video, SMS, and social media.
    • Collaborate with store managers and product teams to identify key products, events, and seasonal campaigns that resonate with our audience.
  • Video Production Editing
    • Plan, shoot, and edit iPhone video content to highlight products, bike tutorials, safety tips, and customer stories.
    • Create short-form, engaging videos for social channels, as well as long-form content for YouTube or website use.
  • Email Marketing
    • Develop and manage regular email campaigns, ensuring that each communication is visually compelling, informative, and aligned with the Bike Mart brand.
    • Segment audiences based on customer interests and purchasing behavior to optimize engagement and drive conversions.

Benefits Include:

  • Competitive Salary: $70,000 per year
  • Health Insurance
  • 401K
  • Paid Vacation Time


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