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Marketing Coordinator

2 months ago


Raleigh, North Carolina, United States Adecco US, Inc. Full time
About the Role

We are seeking a highly skilled and experienced Marketing Specialist to join our team at Adecco US, Inc. as a Marketing Coordinator. This is a dynamic and challenging role that requires a strong understanding of marketing principles and practices.

Key Responsibilities
  • Cross-Department Collaboration
    • Work closely with various departments to ensure consistent and effective communication across all brand touchpoints.
    • Participate as a member of the global marketing team based in Europe.
    • Provide monthly marketing updates to sales directors and management.
    • Attend and contribute to Marketing Circle Meetings and monthly meetings with the global marketing team.
  • Marketing Campaigns and Content Creation
    • Plan and coordinate local marketing campaigns, including advertising, digital marketing, email marketing, and social media initiatives.
    • Adapt global marketing campaigns to align with local market needs and the overall global marketing strategy.
    • Create and manage engaging content, oversee photoshoots, and prepare materials for social media platforms.
    • Identify and develop customer case studies relevant to the local market.
    • Coordinate and manage the production of our clients videos.
    • Identify content opportunities for scientific papers.
  • Market Research and Analysis
    • Conduct thorough market research to understand consumer and marketing trends, competitor activities, and industry developments.
    • Identify opportunities and threats within the market to inform strategic decision-making.
    • Analyze and track the effectiveness of marketing literature, graphics, giveaways, and ensure they are up-to-date with current versions.
  • External Agency Coordination
    • Collaborate and coordinate with external agencies for various marketing initiatives and ensure deliverables meet brand standards and objectives.
  • Internal Communications and Support
    • Update and maintain the company's social intranet with relevant local content.
    • Create additional local sales materials for point-of-sale (POS) and events.
    • Assist in the purchase and design of promotional apparel, merchandise, and holiday gifts.
    • Coordinate customer and employee surveys to gather valuable feedback.
  • Digital Marketing and Social Media Management
    • Manage and optimize social media platforms to increase brand awareness and engagement.
    • Utilize SEO and SEA strategies to improve digital presence and reach.
    • Plan and execute media strategies for the USA market and identify new local touchpoints.
  • Administrative and Support Duties
    • Support the Marketing Manager during vacations and peak periods, assisting with sales and larger team events.
    • Ensure proper stocking and maintenance of marketing materials and promotional items.
    • Utilize SAP, C4C, Salesforce, and other contact management software for efficient workflow and data management.
Requirements
  • Education and Experience
    • Bachelor's degree or equivalent in Marketing, Communications, or a related field.
    • 2-5 years of experience in managing social media, advertising, and graphic development tasks within a professional sales, marketing, or service organization.
    • Experience in dealing directly with customers and managing client relationships.
  • Technical Skills
    • Proficiency in MS Office Suite and SAP applications; experience with C4C and/or Salesforce is highly desirable.
    • Knowledge and experience in digital marketing, including SEO and SEA.
    • Familiarity with Adobe Creative Cloud (Adobe CC) for content creation and design.
    • Experience with contact management software such as Constant Contact or equivalent.
  • Soft Skills
    • Strong written and verbal communication skills.
    • Excellent organizational and analytical abilities.
    • Ability to work effectively under pressure and manage multiple projects simultaneously.
    • Demonstrated team spirit and professional attitude.
    • Good understanding and awareness of pharmaceutical company business and cGMP manufacturing regulatory environments.
  • Language Skills
    • Proficiency in English is required.
    • Working knowledge of spoken and written German is an advantage.