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Marketing Coordinator
2 months ago
We are seeking a highly skilled and experienced Marketing Specialist to join our team at Adecco US, Inc. as a Marketing Coordinator. This is a dynamic and challenging role that requires a strong understanding of marketing principles and practices.
Key Responsibilities- Cross-Department Collaboration
- Work closely with various departments to ensure consistent and effective communication across all brand touchpoints.
- Participate as a member of the global marketing team based in Europe.
- Provide monthly marketing updates to sales directors and management.
- Attend and contribute to Marketing Circle Meetings and monthly meetings with the global marketing team.
- Marketing Campaigns and Content Creation
- Plan and coordinate local marketing campaigns, including advertising, digital marketing, email marketing, and social media initiatives.
- Adapt global marketing campaigns to align with local market needs and the overall global marketing strategy.
- Create and manage engaging content, oversee photoshoots, and prepare materials for social media platforms.
- Identify and develop customer case studies relevant to the local market.
- Coordinate and manage the production of our clients videos.
- Identify content opportunities for scientific papers.
- Market Research and Analysis
- Conduct thorough market research to understand consumer and marketing trends, competitor activities, and industry developments.
- Identify opportunities and threats within the market to inform strategic decision-making.
- Analyze and track the effectiveness of marketing literature, graphics, giveaways, and ensure they are up-to-date with current versions.
- External Agency Coordination
- Collaborate and coordinate with external agencies for various marketing initiatives and ensure deliverables meet brand standards and objectives.
- Internal Communications and Support
- Update and maintain the company's social intranet with relevant local content.
- Create additional local sales materials for point-of-sale (POS) and events.
- Assist in the purchase and design of promotional apparel, merchandise, and holiday gifts.
- Coordinate customer and employee surveys to gather valuable feedback.
- Digital Marketing and Social Media Management
- Manage and optimize social media platforms to increase brand awareness and engagement.
- Utilize SEO and SEA strategies to improve digital presence and reach.
- Plan and execute media strategies for the USA market and identify new local touchpoints.
- Administrative and Support Duties
- Support the Marketing Manager during vacations and peak periods, assisting with sales and larger team events.
- Ensure proper stocking and maintenance of marketing materials and promotional items.
- Utilize SAP, C4C, Salesforce, and other contact management software for efficient workflow and data management.
- Education and Experience
- Bachelor's degree or equivalent in Marketing, Communications, or a related field.
- 2-5 years of experience in managing social media, advertising, and graphic development tasks within a professional sales, marketing, or service organization.
- Experience in dealing directly with customers and managing client relationships.
- Technical Skills
- Proficiency in MS Office Suite and SAP applications; experience with C4C and/or Salesforce is highly desirable.
- Knowledge and experience in digital marketing, including SEO and SEA.
- Familiarity with Adobe Creative Cloud (Adobe CC) for content creation and design.
- Experience with contact management software such as Constant Contact or equivalent.
- Soft Skills
- Strong written and verbal communication skills.
- Excellent organizational and analytical abilities.
- Ability to work effectively under pressure and manage multiple projects simultaneously.
- Demonstrated team spirit and professional attitude.
- Good understanding and awareness of pharmaceutical company business and cGMP manufacturing regulatory environments.
- Language Skills
- Proficiency in English is required.
- Working knowledge of spoken and written German is an advantage.