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Content Specialist

2 months ago

Foster City, California, United States QuinStreet Full time
Job Overview

QuinStreet is a pioneering company in powering decentralized online marketplaces that match searchers and consumers with brands. We run virtual- and private-label marketplaces in one of the nation's largest media networks.

Our industry-leading segmentation and AI-driven matching technologies help consumers find better solutions and brands faster. They allow brands to target and reach in-market customer prospects with pinpoint segment-by-segment accuracy, and to pay only for performance results.

We believe in:

  • The direct measurability of digital media.
  • Performance marketing.
  • The advantages of technology.

Key Responsibilities

The ideal candidate will have a strong background in content production, copywriting, and digital marketing, with a keen eye for detail and a passion for creating compelling content across various platforms. This position offers the opportunity to work closely with a team lead and various stakeholders, developing skills in content strategy and execution, audience analysis, campaign planning, and SEO.

  • Develop and write engaging social media posts, blog posts, web pages, and marketing copy.
  • Adhere to specific brand guidelines and adapt the tone of voice based on the target audience.
  • Execute the content strategy with opportunities to contribute to its development.
  • Collaborate with the content lead, design team, front-end developers, and other marketing channels to ensure cohesive execution.
  • Support efforts to enhance user experiences (UX) across our websites.
  • Stay abreast of best practices and industry insights.
  • Conduct surveys to gain insights across B2B and B2C audiences to support campaign strategies.
  • Perform analysis for full-funnel metrics and performance using SEO Clarity and Google Analytics.
  • Participate in setting SMART goals and gain exposure to timeline creation and performance tracking.
  • Work closely with the team and manager to build skills in campaign planning.
  • Learn and apply SEO best practices.
  • Utilize tools such as SEO Clarity, Google Analytics, and Tableau for content performance analysis.

Requirements

The ideal candidate will have:

  • Strong copywriting skills.
  • Interest in video marketing.
  • Proficiency in or willingness to learn SEO best practices.
  • Proficiency in or willingness to learn Google Analytics, SEO Clarity, and Tableau.
  • Excellent communication skills for feedback and collaboration.
  • Experience in weekly meetings and sharing overall content strategy.
  • 3+ years of experience.
  • Highly adaptable to changing business needs and priorities.
  • Able to pivot quickly and support new initiatives or partnerships.
  • Bring creative and innovative ideas to the table to enhance team success.
  • Moderate analytical skills to create hypotheses and optimize the digital marketing funnel.

Compensation and Benefits

The expected salary range for this position is $60,000 USD to $70,000 USD annually. This salary range is an estimate, and the actual salary may vary based on the Company's compensation practices. The salary may be adjusted based on applicant's geographic location. The position is also eligible to receive performance bonus or commission and equity in the form of restricted stock units. This position is eligible to participate in the Company's standard employee benefits programs, which currently include health care benefits; retirement benefits; paid days off; and any other tax-reportable benefits.