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Communications Specialist

2 months ago

New York, New York, United States NYU Langone Health Full time
Job Summary

We are seeking a highly skilled Communications Specialist - Social Media Content Creator to join our team at NYU Langone Health. As a key member of our social media team, you will be responsible for creating and publishing engaging content across various social media platforms, managing our online communities, and analyzing performance metrics to inform future content strategies.

Key Responsibilities
  • Content Creation
    • Collaborate with stakeholders to develop and implement social media content calendars
    • Create high-quality, platform-specific content, including copy, video, and visuals, that resonates with our target audiences
    • Ensure content consistency in terms of style, quality, and tone of voice across all channels
    • Stay up-to-date with the latest content creation tools and social media trends to enhance content quality and engagement
  • Community Management
    • Actively manage online community interactions by responding to comments, messages, and posts in a timely and professional manner
    • Foster a positive online environment and encourage active engagement by initiating conversations and participating in discussions
  • Content Publishing and Scheduling
    • Schedule and publish content across various social media platforms using content management systems and scheduling tools
    • Optimize posting schedules based on analytics to maximize content reach and engagement
  • Analytics and Reporting
    • Regularly track and analyze the performance of social media content using analytics tools and partner with our analytics team to gauge effectiveness and identify areas for improvement
    • Prepare and present detailed reports on campaign performance, insights, and learnings to stakeholders and senior management
Requirements
  • 2 years of relevant experience in social media management, content creation, or a similar role
  • Bachelor's degree in Marketing, Communications, Graphic Design, or a related field
  • Strong writing and visual content creation skills with a keen eye for detail
  • Proficiency in social media platforms, channel-specific scheduling tools, and social analytics software
  • Excellent organizational and time management skills, with the ability to manage multiple projects simultaneously
Preferred Qualifications
  • Experience in the healthcare industry

NYU Langone Health is an equal opportunity and affirmative action employer committed to diversity and inclusion in all aspects of recruiting and employment. All qualified individuals are encouraged to apply and will receive consideration without regard to race, color, gender, gender identity or expression, sex, sexual orientation, transgender status, gender dysphoria, national origin, age, religion, disability, military and veteran status, marital or parental status, citizenship status, genetic information or any other factor which cannot lawfully be used as a basis for an employment decision.