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Field Marketing Manager

1 month ago

Gurnee, Illinois, United States Raising Cane's Full time
Job Description:

The Area Leader of Marketing (ALM) will lead the development and execution of Restaurant & DMA level marketing plans that are aligned to brand standards and designed to achieve Business Unit goals. In addition to consistently driving Customer traffic, goals will include establishing a strong brand with clear market positioning to increase brand loyalty.

Responsibilities:

Collaborates with Business Unit leaders to evaluate the marketing readiness of each Restaurant to establish support approach and expectations

Train the Restaurant Marketing System to New Operators and provide ongoing training of new marketing initiatives and existing programs

Responsible for enforcing Raising Cane's brand standards and Restaurant Marketing philosophies

Requirements:

Bachelor's Degree Required (Marketing & Communications degree preferred) or relative experience in a field marketing role

3-5 years of Marketing experience required

Field Marketing experience in a multi-unit restaurant /retail environment ('trade area based' marketing planning & execution)

Knowledge and experience working with media and sponsorships including establishing new & maintaining relationships, negotiating contracts, implementing assets and assessing impact

Additional Information:

All your information will be kept confidential according to EEO guidelines.