Search Engine Marketing Account Manager
2 weeks ago
Overview
The Search Engine Marketing (SEM) Account Manager will be responsible for managing client SEM accounts as part of Audacy's centralized revenue operations Search team. This individual will work closely with the sales team and vendors to ensure campaign success.
Responsibilities:
- Utilize tools to provide accurate budget estimates of campaign potential to the sales team
- Design and implement keywords, text ads, and account structure to maximize client performance
- Optimize account performance based on industry standards and best practices
- Perform budget adjustments to accurately spend the client's budget throughout a particular month and throughout its full lifespan
- Serve as the key stakeholder to analyze account performance and deliver in full to the sales team
Qualifications:
- BS/BA degree or relevant experience
- Paid search or digital media advertising experience preferred
- Experience with keyword research tools and ability to use these tools to setup/expand SEM campaigns
- Working knowledge of Google Ads, Bing Ads, or other PPC platforms
- Proficient in Microsoft office suite and Google Workspace
- Ability to work cross-functionally with sales and account teams and manage multiple projects simultaneously
- Ability to thrive in a fast-paced, dynamic environment with competing priorities
- Exceptional analytical, verbal, and written communication skills
- Google Ads certified - Google Shopping experience is a plus
- Experience with Wide Orbit, TapClicks, or other digital order entry and workflow platforms is a plus
Additional Information:
Audacy offers a comprehensive benefits package to include health care coordinator, medical, dental, vision, telemedicine, flexible spending accounts, health savings account, disability, life insurance, critical illness, hospital indemnity, accident insurance, paid time off, 401(k) retirement plan, discounted employee stock purchase, student loan payment assistance program, legal assistance, life assistance program, identity theft protection, discounted home and auto insurance, and pet insurance.
Audacy is an Equal Opportunity and Affirmative Action Employer. Audacy affords equal employment opportunity to qualified individuals regardless of their race, color, religion or religious creed, sex/gender, sexual orientation, gender identity, gender expression, national origin, ancestry, age, physical or mental disability, medical condition, genetic information, marital status, military or veteran status, or other classification protected by applicable federal, state, or local law.
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