Digital Marketing Strategist for Plastic Surgery and Aesthetics

4 weeks ago


Atlanta, United States Ascend Plastic Surgery Partners MSO LLC Full time
About the Role

We are seeking a highly skilled Digital Marketing Strategist to join our team at Ascend Plastic Surgery Partners MSO LLC.

The ideal candidate will have 3-5 years of experience in SEO and SEM, as well as other digital marketing channels. They will be responsible for driving patient acquisition through organic traffic, search engine marketing (SEM), and other paid campaigns.

The successful candidate will have strong analytical skills, excellent knowledge of keyword research, link building, and SEO best practices, and the ability to interpret performance data and make recommendations.

Key Responsibilities
  • Data analysis of website and campaign performance, user behavior
  • Development and execution of SEO strategies to improve organic search rankings, drive traffic, and increase conversion rates
  • Management of SEM campaigns (Google Ads, Bing Ads, etc.) by optimizing bids, ad copy, landing pages, and keyword targeting to ensure cost-effective ad performance and ROI
  • Optimization of local SEO by ensuring that the practice is correctly listed and updated in online directories (Google My Business, Yelp, etc.)
  • Work with the content team to develop SEO-friendly content across blogs, landing pages, and other assets
  • Regular reporting of key performance indicators (KPIs) such as traffic, rankings, lead generation, and conversions, and making recommendations for improvements
  • Management and optimization of social media ad campaigns to complement SEO/SEM efforts
  • Staying up-to-date on industry trends, search algorithm changes, and SEO/SEM best practices to maintain competitive performance
Requirements
  • 3-5 years of experience in SEO and SEM, along with other digital marketing channels
  • Planning and managing multiple SEM/SEO campaigns for multiple websites
  • Strong analytical skills
  • Strong knowledge of keyword research, link building, and SEO best practices
  • Excellent analytical skills and the ability to interpret performance data and make recommendations
  • Strong communication skills and the ability to work in a team-oriented environment
  • Experience with patient privacy and healthcare preferred
Benefits

Ascend Plastic Surgery Partners MSO LLC offers a competitive salary range of $80,000 - $110,000 per year, based on experience, as well as a comprehensive benefits package.



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