Digital Product Head

4 weeks ago


Bothell, Washington, United States Verathon Full time

As a key member of our team, you will be responsible for developing and executing downstream marketing plans, initiatives, promotions, and communications related to specific products and services. This includes defining competitive market requirements and opportunities, and providing ongoing marketing support that ensures the competitiveness of existing products.

We are a global leader in video laryngoscope solutions, offering a broad range of tools that include visualization systems, single-use and reusable blades, stylets, stats, and video batons to support a variety of workflows and specialties. Our innovative products and services help clinicians see the hidden realities of the human body, giving them insights they need to optimize patient care.

You will lead overall global product launch strategy and development of value proposition, messaging, and positioning. You will also be instrumental in identifying and developing marketing collateral, sales kits, and sales training. Additionally, you will develop value proposition, positioning, and messaging and collaborate with corporate marketing to execute campaigns.

Responsibilities include leading and owning the annual marketing plan for your product(s), responsible for product(s) strategy, making recommendations for inclusion in strategic plan, owning field training content for your responsible products, presenting/training field on product and marketing content, with supervision, leading market research and competitive studies, and working effectively with a network of clinical champions/key opinion leaders to support marketing efforts and help accelerate product adoption.

Requirements include a Bachelor's degree and ~5+ years product management/marketing experience in medical or high-tech B2B industry, with ~20-25% domestic and international travel required. We offer a competitive benefits package including medical, dental, vision, basic life insurance, paid holidays, paid time off, and a 401(k) matching plan. Verathon is an equal opportunity employer and strongly supports diversity in the workplace.


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