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Sales and Marketing Specialist

2 months ago

Boynton Beach, Florida, United States Lux Holdings Full time

Lux Holdings is a premier Ladies Fashion Hair Company located in South Florida, specializing in high-end hair extensions, wigs, and accessories endorsed by renowned personalities. Our products are distributed through various channels including salons, beauty supply stores, and online platforms.

Key Responsibilities

  • Design, produce, and refine marketing collateral.
  • Ensure alignment of messaging with overarching marketing objectives.
  • Assist in managing social media initiatives.
  • Plan and execute email marketing campaigns.
  • Distribute promotional materials widely.
  • Develop brochures and sales sheets.
  • Support the marketing team in various capacities.
  • Facilitate communication flow and information dissemination according to established strategies.
  • Identify and engage marketing vendors within budget constraints.
  • Craft marketing communication campaigns and thought leadership content.
  • Produce case studies, white papers, executive biographies, and corporate newsletter articles.
  • Formulate and implement communication strategies for key media contacts and customer testimonials.
  • Analyze media coverage and industry developments.
  • Generate innovative story concepts.
  • Conduct thorough media outreach.
  • Oversee video content management.
  • Organize and maintain marketing image storage.
  • Respond to customer requests for images and promotional materials.
  • Develop templates for the sales team to facilitate selling processes.
  • Design and distribute customer feedback surveys.

Qualifications

Technical Proficiencies

  • Proficient in Microsoft Office Suite, Photoshop, Illustrator, InDesign, iLife Suite, WordPress, Final Cut Pro, and Digital Photography.
We offer a comprehensive benefits package including a 401(k) plan.