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Digital Marketing Strategy Consultant

1 week ago

Purchase, New York, United States Mastercard, Inc. Full time
Our Mission

Growth marketing managing consultants play a crucial role in driving business expansion and revenue growth. At Mastercard, we empower our customers to achieve their goals through innovative digital solutions. Our team of experts combines traditional management consulting with cutting-edge technology and data-driven insights to deliver tailored marketing strategies that meet the unique needs of each client.

This exciting role offers the opportunity to join our dynamic commercial payments team and contribute to shaping the future of digital marketing. As a growth marketing managing consultant, you will be responsible for developing and executing small business and commercial/B2B growth marketing strategies and campaigns for traditional and emerging financial institutions. Your expertise in data-driven marketing solutions, including digital campaigns, marketing automation, and card lifecycle management, will help drive revenue growth and customer engagement.

We are looking for a highly motivated and results-driven individual with a strong background in marketing and a passion for innovation. If you are a strategic thinker with excellent communication skills and a proven track record of delivering successful marketing campaigns, we encourage you to apply for this challenging and rewarding opportunity.

Key Responsibilities

• Develop and execute small business and commercial/B2B growth marketing strategies and campaigns for traditional and emerging financial institutions

• Collaborate with internal and external clients to grow and scale Mastercard's and clients' revenue through data and results-driven marketing strategies and solutions

• Implement small business and commercial/B2B marketing solutions, including data-driven digital campaigns, marketing automation, and card lifecycle management initiatives designed to address a wide range of business needs and customer challenges such as acquisition, launch, activation, usage, cross and up selling, retention, and loyalty

• Lead diverse client engagements, focusing on small business and commercial banking

• Identify customer opportunities, craft strategic marketing plans, gain customer agreement, work with agencies and third parties to create and execute campaigns, and measure results with the goal of continuously optimizing and improving campaigns

• Manage and collaborate with other assigned resources on engagements to drive program results, including engaging internal stakeholders from business development and client account management

• End-to-end project management, including project planning, documentation, scheduling, finances, implementation, and measurement

• Manage agencies, internal and external stakeholders

• Serve as a trusted client business advisor and own senior client relationships

• Ensure flawless delivery of marketing services projects while maintaining the highest standards of quality in our customer relationships

• Identify, track, and mitigate risks and issues identified throughout the delivery of initiatives

• Ensure completion of projects in an efficient and cost-effective manner in line with deadlines and required structures

• Contribute to evolving our products supporting the global and regional product strategy

• Build relationships with clients and key internal stakeholders as a subject matter expert and trusted engagement leader

• Provide strategic recommendations to clients to drive business growth and revenue expansion

• Collaborate with cross-functional teams, including sales, product, and engineering, to develop and implement marketing strategies and solutions

• Stay up-to-date with industry trends and emerging technologies to identify new opportunities and stay ahead of the competition

Requirements

• 8+ years experience on the client or agency side executing marketing campaigns and managing complex marketing projects, or within a top-tier consulting firm focused on small business & commercial/B2B, or at a leading financial institution's small business and commercial portfolio

• Experience working within an agile, growth hacking approach with strong knowledge of digital marketing channels, training, and sales resource development

• Ability to balance strategic thinking with detailed tactical execution skills to drive overall client impact and ability to make quick decisions in challenging, ambiguous situations

• Market savvy, understands emerging trends, and able to identify market opportunities

• Experience in a matrix organization structure, managing and building relationships with internal and external stakeholders effectively

• Meticulous with excellent coordination and project management skills to manage multiple projects and work streams effectively

• Experience working in a fast-paced, dynamic environment with a flexibility to multitask and handle multiple requests with varying degrees of priority simultaneously

• Strong capability in data analysis, translating raw data into actionable insights

• Excellent communication and presentation skills, capable of articulate storytelling and translating complex insights into compelling narratives that resonate with clients

• Advanced Word, Excel, and PowerPoint skills

• Understanding of T&E/corporate cards, supplier enablement, and B2B sales enablement

• MBA or master's degree with specialization in marketing