Senior Analyst, Product Marketing

Our PurposeMastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.Title and SummarySenior Analyst, Product MarketingOverviewMastercard has quickly become a leading technology company offering services that powers the world of payments and beyond. As a part of Mastercard's US Marketing organization, the Product and B2B marketing team creates market differentiation and consideration for Mastercard's products and services which are used by the world's largest banks, merchants and tech companies. Working closely with Product, Account Management, and Sales teams, we develop compelling strategies, content and platforms that drive awareness and demand for solutions across digital payments, business payments, healthcare solutions, fraud services, and more. The Commercial and New Payments Flows team has aggressive plans to scale existing business and continue launching new products at a pace of 3-4+ new products and use cases every year. This line of business delivers B2B Solutions for our customers, including Large Market, Middle Market, Small Business, Corporate Solutions, and Transfer Solutions. Repositioning Mastercard "Beyond the Card" is one of our critical strategic pillars for the organization and for our 2021 marketing strategy. This entails highlighting our products and services beyond our core card products.The B2B Marketing team supports our Account Management teams by bringing to life priceless campaigns and events to engage customers and cardholders. Priceless is our B2B2C program delivering experiences and benefits to our customers' cardholders.The US Marketing Analyst, B2B is responsible for primarily supporting the Commercial New Payment Flows and the B2B Marketing lines of business. In addition, greater focus may include experiential marketing, thought leadership development, executing on go-to-markets, between others.Our team is transitioning to elevate our B2B and Product Marketing capabilities to help create compelling and engaging marketing strategies and tactics to support our Product teams. You will have the opportunity to help craft an end-to-end B2B marketing strategy, find new solutions that meet specific business challenges, and execute campaigns targeting to new prospects and existing customers.Questions:
• Do you like to balance strategic thinking with strong execution?
• Do you act with both integrity and urgency?
• Do you enjoy collaborating with multiple stakeholders?Role
• Support management in the execution in launching B2B campaigns by developing content, creative, managing production, tracking and ongoing campaign management
• Assist in launching new products/use cases by driving awareness, lead generation, thought leadership and sales enablement to support the following products:
• Partner with the broader Product Marketing, Events, B2B Marketing and Integrated Marketing teams
• Manage the day-to-day relationship with the creative and/or experiential agencies to deliver on our campaigns
• Support with line of business narrative refreshes and messaging
• Support development of new cards propositions
• Budget management and ReportingDay to day Responsibilities
• Help manage B2B marketing initiatives that drive awareness, engagement and lead generation
• Partner with the B2B Digital team to develop and execute CRM strategies that are engaging and scalable
• Design and execute paid and owned tactics leveraging channels such as LinkedIn, search, trade publications, webcasts and newsletters
• Help to create and manage scalable reseller program
• Partner with internal Media and Analytics team to deliver reporting and develop recommendations for optimization
• Responsible for project management of key deliverables by interfacing with internal stakeholders and agency partners
• Work closely with other parts of marketing around the company, including trade shows and communications, to plan and execute integrated projects
• Help manage agency resources and consultants to help deliver on various projects from creative development to media
• Manage agency SOW process and budget reporting with FinanceAll About You
• B2B and/or Product and/or Performance Marketing experience
• Balance of creative and analytical skills
• Self-starter, curious, high willingness to learn, enthusiastic
• Sense of urgency. Keen to learn and contribute to a high performing team
• Excellent communication skills and detail oriented
• Comfortable working in a matrixed environment - ability to collaborate with various teams to complete projects
• Self-started who finds solutions to overcome challenges
• Strategic planning: Product go to markets, channel marketing, B2B marketing
• Stakeholder Management and strong relationship building skills
• Research and Insights, data driven decision making
• Events management and execution
• Bachelor's degree requiredMastercard is a merit-based, inclusive, equal opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law. We hire the most qualified candidate for the role. In the US or Canada, if you require accommodations or assistance to complete the online application process or during the recruitment process, please contact

and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.Corporate Security ResponsibilityAll activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:Abide by Mastercard's security policies and practices;Ensure the confidentiality and integrity of the information being accessed;Report any suspected information security violation or breach, andComplete all periodic mandatory security trainings in accordance with Mastercard's guidelines.In line with Mastercard's total compensation philosophy and assuming that the job will be performed in the US, the successful candidate will be offered a competitive base salary based on location, experience and other qualifications for the role and may be eligible for an annual bonus or commissions depending on the role. Mastercard benefits for full time (and certain part time) employees generally include: insurance (including medical, prescription drug, dental, vision, disability, life insurance), flexible spending account and health savings account, paid leaves (including 16 weeks new parent leave, up to 20 paid days bereavement leave), 10 annual paid sick days, 10 or more annual paid vacation days based on level, 5 personal days, 10 annual paid U.S. observed holidays, 401k with a best-in-class company match, deferred compensation for eligible roles, fitness reimbursement or on-site fitness facilities, eligibility for tuition reimbursement, gender-inclusive benefits and many more.Pay RangesPurchase, New York: $98,000 - $156,000 USD

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