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Marketing Activation Specialist
2 months ago
Job Title: Marketing Activation Specialist
Job Summary:
Integrated Resources is seeking a highly motivated and organized Marketing Activation Specialist to join our team. As a key member of our Experiential Marketing team, you will be responsible for developing and implementing marketing strategies to achieve business goals.
Key Responsibilities:
- Activation Management:
- Plan and execute experiential activations according to established budget and timelines.
- Develop and distribute pre-event materials such as flyers, signage, and location maps.
- Secure and manage vendors to ensure smooth event execution.
- Assist with on-site logistics, setup/breakdown, and quality control to ensure seamless event flow.
- Collect and report data on event performance, including registrations, leads, and social media engagement.
- Content Creation & Communication:
- Gather and update data from various sources.
- Maintain the Experiential Calendar for assigned regions.
- Create visually appealing marketing materials such as event previews, flyers, and presentations.
- Draft monthly highlights reports for internal stakeholders.
- Prepare quarterly recaps with photos, social media mentions, and key engagement metrics.
- Facilitate effective communication with the Field Team and sports partners.
- Project Management & Collaboration:
- Assist in large-scale planning for PSN activations and community events.
- Update partner benefit trackers and asset catalogs.
- Manage storage unit inventory and logistics.
- Schedule and facilitate team meetings to foster collaboration across departments.
- Contribute to the development and implementation of marketing strategies.
- Build and maintain positive relationships with clients, partners, and vendors.
Requirements:
- A strong interest in marketing, business, or communications.
- Excellent organizational skills and attention to detail.
- Ability to work well in a team environment and collaborate effectively with colleagues.
- Basic knowledge of Microsoft Office suite (Word, Excel, PowerPoint).
- Strong verbal and written communication skills.
- Availability to commit to a set schedule for the duration of the internship.
- Creativity and proficiency in graphic design tools such as Canva is a plus.
- Enthusiasm for sports and an interest in learning about sponsorship strategies.
Experience:
- 0-2 years related work experience or equivalent combination of transferable experience and education.
- Integrated marketing strategy, planning, and tactical experience.
Education:
- Brand, marketing, communications, or a related field - Related Bachelor's degree or additional related equivalent work experience.
Qualifications/Certificates:
- Will be responsible for coordinating large-scale events.
- Working with the Experiential Marketing team and supporting the Sr. Specialist in their assigned regions.
- Being on the phones, scheduling vendors for activations, being on-site for large-scale activations.
- Experience using Canva to create marketing materials.
- Creative mindset - experience coordinating logistics for large-scale events.