Global Marketing Communications Specialist
4 days ago
The Global Marketing Communications Specialist is responsible for designing, developing, and implementing multi-tactic marketing campaigns to achieve defined marketing goals.
This individual will oversee all campaign project management aspects, including tactic mix selection, budget management, performance tracking, and reporting.
Closely collaborating with the Global Marketing Program Manager, this role will define campaign strategy and goals, as well as work with various internal functions and external partners for campaign asset development and implementation.
The ideal candidate will possess a formal marketing education, 4+ years of experience in a marketing, branding, or marketing communications role, and the ability to successfully work in a large matrix organization.
Strong interpersonal and communication skills are essential for success in this role.
Key Responsibilities- Work with Global and Regional Marketing Program Managers to identify, develop, and implement an effective campaign design to meet key business objectives and additional KPIs.
- Ensure adherence to Agilent brand and design standards and consistent messaging across programs, campaigns, and deliverables.
- Lead the development and delivery of all campaign assets, including eDM, landing pages, multimedia, media, web pages, key sales collateral, and campaign announcements, on time and on budget.
- Work with Agilent internal groups and external agencies for development, localization, and implementation of campaign assets.
- Track and analyze campaign performance metrics to continually optimize campaign outcomes. Provide monthly campaign dashboards to monitor campaign effectiveness and provide recommendations to optimize results.
- Review and discuss campaign strategy and results with global and regional MPM and PLs/Segments stakeholders during quarterly marketing planning/review meetings to ensure strategic goals are met.
- Collaborate with internal clients and stakeholders, such as Product and Segment Marketing, Global and Regional Marketing Program teams, and external partners, to facilitate quality and timely delivery of projects.
- Own campaign budget allocation and cost tracking in Agilent systems to support ROMI analysis.
- Maintain projects and documents in Agilent databases and content management systems.
- 4+ years of marketing and/or marketing strategy and communications experience.
- BA/BS or demonstrable equivalent in Marketing, Marketing Communications, and/or Business Degree.
- Cross-discipline Marcom skills with demonstrated competency in implementing a wide mix of tactics, including Demand Generation, advertising, PR, direct marketing, E-pushes, print mailings, customer events, and social media.
- Strong project management and organizational skills, with the ability to manage external partnerships across time zones.
- Previous experience and the ability to work as part of a virtual global team and organization.
- Excellent ability to lead multiple projects that are deadline-oriented, handle interruptions, and be flexible with changing tasks.
- Ability to identify creative solutions for complex issues.
- Knowledge of graphical software and HTML editors (Adobe Photoshop, Dreamweaver, InDesign, Illustrator).
- Computer literate and fluent in the utilization of Microsoft Office applications, translation technologies, content management systems, and other enterprise solutions.
- Ability to give clear, concise, and constructive feedback to both internal and external resources.
- Outstanding English written and verbal communication skills.
This job has a full-time weekly schedule.
Applications for this job will be accepted until at least October 8, 2024, or until the job is no longer posted.
The full-time equivalent pay range for this position is $85,134,125.00/yr, plus eligibility for bonus, stock, and benefits.
Our pay ranges are determined by role, level, and location.
Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.
During the hiring process, a recruiter can share more about the specific pay range for a preferred location.
Pay and benefit information by country are available at:
Agilent Technologies, Inc. is an Equal Employment Opportunity and Affirmative Action employer.
We value diversity at all levels.
All individuals, regardless of personal characteristics, are encouraged to apply.
All qualified applicants will receive consideration for employment without regard to sex, pregnancy, race, religion or religious creed, color, gender, gender identity, gender expression, national origin, ancestry, physical or mental disability, medical condition, genetic information, marital status, registered domestic partner status, age, sexual orientation, military or veteran status, protected veteran status, or any other basis protected by federal, state, local law, ordinance, or regulation.
Agilent Technologies, Inc. is committed to diversity in the workplace and strives to support candidates with disabilities.
If you have a disability and need assistance with any part of the application or interview process or have questions about workplace accessibility, please email or contact +.
For more information about equal employment opportunity protections, please visit
Travel Required: Occasional
Shift: Day
Duration: No End Date
Job Function: Marketing
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