Digital Product Marketing Director
4 days ago
ASUSTeK Computer Inc. seeks a highly skilled Digital Product Marketing Director to drive the success of our product marketing strategy and day-to-day operations.
This role will lead Above The Line (ATL) and vertical market marketing and execution strategy to increase our market share in consumer fields.
Main Responsibilities:- Foster a scalable curation process to identify opportunities across products that reflect our key themes and priorities while maintaining brand consistency.
- Work closely with social and digital production teams to project manage cross-channel content marketing programs and content optimization efforts.
- Collaborate with internal stakeholders to manage Market Development Funds (MDF) with a focus on Return On Investment (ROI), including MDF plan creation, approval, briefing, content creation, and Proof Of Execution collection/approval.
- Develop and execute channel-wide demand generation campaigns or programs, promoting them to external stakeholders and tracking results.
- Maintain strong knowledge of our hardware/product range and marketing requirements.
- 10+ years of experience in Product/PR Marketing
- Bachelor's Degree (B.S. or B.A.) in a related field
- Excellent written and verbal communication skills in English
- Ability to work confidently in a rapidly changing corporate environment with high flexibility
We offer an estimated annual salary of $120,000 - $180,000 for this position, depending on qualifications and experience.
The ideal candidate should have excellent leadership and collaboration skills, be able to adapt quickly to changing circumstances, and maintain good attendance and punctuality.
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