Product Owner, Marketing Experimentation Specialist
2 days ago
We are seeking a highly skilled Product Owner to join our Marketing Experimentation team at Vail Resorts. As a key member of our team, you will be responsible for driving a culture of experimentation to increase revenue performance, improve guest experience, and drive deeper understanding of incremental growth opportunities across the full customer journey.
The ideal candidate will have a strong background in digital marketing, with experience in experimentation and data-driven decision making. You will work closely with our cross-functional teams to develop and execute a robust testing and experimentation roadmap, leveraging data and analytics to inform business decisions.
Key responsibilities will include developing strategies to increase conversion across our largest North American resorts' websites and the Epic Pass website, ideating, designing, executing, and measuring digital A/B tests, and serving as a product owner/manager with our established Digital IT team responsible for executing code changes for tests and implementations.
As a Product Owner, you will be responsible for owning several ongoing projects with disparate timelines to completion, managing the work end-to-end, and working within various digital marketing tools and platforms to understand performance and identify areas of opportunity.
If you are a motivated and results-driven individual with a passion for digital marketing and experimentation, we encourage you to apply for this exciting opportunity.
Key Responsibilities:
- Develop strategies to increase conversion across our largest North American resorts' websites and the Epic Pass website.
- Ideate, design, execute, and measure digital A/B tests.
- Serve as a product owner/manager with our established Digital IT team responsible for executing code changes for tests and implementations.
- Own several ongoing projects with disparate timelines to completion, managing the work end-to-end.
- Work within various digital marketing tools and platforms to understand performance and identify areas of opportunity.
Requirements:
- Bachelor's degree in Business, Marketing, Communications, or a related field.
- 3-6 years of digital marketing experience, with a focus on experimentation and data-driven decision making.
- Strong understanding of digital marketing tools and platforms, including Sitecore, Adobe Target, Adobe Analytics, JIRA, Microsoft Excel/PowerPoint, Mouseflow, Tableau, Airship, and testing tools such as Applied Predictive Technologies (APT).
What We Offer:
- Total Compensation: $77,000 - $88,000 + annual bonus.
- Free passes for employees, employee discounted lift tickets for friends and family, and free ski lessons.
- Employee discounts on lodging, food, gear, and mountain shuttles.
- 401(k) Retirement Plan.
- Employee Assistance Program.
- Excellent training and professional development opportunities.
Location:
Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status, or any other status protected by applicable law.
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