Programmatic Advertising Analyst

Position: Programmatic Advertising Analyst

Company: CMI Media Group

CMI Media Group stands at the forefront of media strategy and procurement within the healthcare sector. Our commitment lies in pioneering innovative, data-centric approaches that drive client success, ensuring healthcare brands effectively connect with their desired audiences. If you possess a passion for digital marketing and excel in a team-oriented atmosphere, this role as a Programmatic Advertising Analyst may be ideal for you.

• Campaign Oversight: Execute and enhance programmatic advertising initiatives across diverse platforms, track performance metrics, and deliver data-informed suggestions for optimization.
• Insight Extraction: Analyze campaign data utilizing analytical tools, prepare comprehensive reports, and relay insights to both internal teams and clients.
• Strategic Planning: Partner with various teams to devise and implement programmatic strategies that align with client goals, while remaining abreast of industry developments to foster innovative concepts.
• Client Engagement: Act as the main liaison for clients, providing insights and recommendations aimed at boosting campaign effectiveness and achieving client objectives.
• Technology Acumen: Keep informed about advancements in programmatic advertising technologies, assess and recommend new tools to enhance campaign outcomes.

• A minimum of 2 years' experience in programmatic advertising or digital media.
• Familiarity with programmatic platforms including DSPs, DMPs, and ad operations.
• Robust analytical capabilities with a knack for interpreting data and delivering actionable insights.
• Experience with Trade Desk is advantageous.
• Exceptional communication and teamwork skills.
• Experience in the healthcare sector is preferred but not mandatory.

If you are motivated by the dynamics of programmatic advertising and thrive in a data-driven environment, this position offers an opportunity to contribute significantly to the success of the healthcare industry.