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Programmatic Advertising Analyst
2 months ago
Position: Programmatic Advertising Analyst
Company: CMI Media Group
CMI Media Group stands at the forefront of media strategy and procurement within the healthcare sector. Our commitment to innovation and data-centric approaches drives our mission to empower healthcare brands in effectively engaging their target demographics. If you possess a passion for digital marketing and excel in a team-oriented atmosphere, this role as a Programmatic Advertising Analyst may be an ideal fit for you.
Core Responsibilities:- Campaign Oversight: Execute and refine programmatic advertising initiatives across diverse platforms, assess performance metrics, and deliver insights based on data analysis for enhancement.
- Insight Extraction: Utilize analytical tools to derive meaningful insights from campaign data, produce comprehensive reports, and relay findings to both internal teams and clients.
- Strategic Planning: Collaborate with various teams to formulate and implement programmatic strategies that align with client goals, while remaining abreast of industry developments to foster innovative solutions.
- Client Engagement: Act as a key liaison for clients, providing insights and strategic recommendations to optimize campaign effectiveness and achieve client objectives.
- Technology Acumen: Keep informed about advancements in programmatic advertising technologies, assess new tools, and recommend solutions for improved campaign outcomes.
- A minimum of 2 years of experience in programmatic advertising or digital media.
- Familiarity with programmatic platforms, including DSPs, DMPs, and ad operations.
- Strong analytical capabilities with a knack for interpreting data and delivering actionable insights.
- Experience with Trade Desk is advantageous.
- Exceptional communication and teamwork skills.
- Experience in the healthcare sector is preferred but not mandatory.
If you are motivated by the field of programmatic advertising and thrive in a data-oriented environment, we welcome your interest in this opportunity.