Email and SMS Marketing Specialist

5 days ago

Logan, Utah, United States Utah State University Full time
Job Summary

The Email and SMS Specialist plays a critical role in managing and overseeing the email campaign process for Utah State University's alumni and key stakeholders. This position is responsible for representing high-level senders such as the USU President, Deans, and Vice Presidents, ensuring that all communications align with the university's strategic goals. This role involves email setup, deployment, and performance tracking, ensuring emails are optimized for various platforms and devices. With a strong technical skill set and knowledge of accessibility standards, the specialist ensures all email content is accurate and complete, creates relevant landing pages, and makes judgment calls to optimize email performance. Additionally, this role includes managing mailing lists, audience segmentation, and analyzing email metrics to refine strategies.

This highly visible role involves daily communication and coordination with multiple segments of over 505k alumni, donors, community leaders, and friends. The ideal candidate has superior organizational skills, excellent customer service acumen, and the ability to present professionally formatted emails that maintain university visual identity standards. Additionally, the specialist will monitor, analyze, and report on email performance metrics to continuously optimize communication outcomes. This role requires flexibility, as the specialist must be available at times at night and on weekends to send and monitor communications, ensuring timely responses to performance metrics.

Key Responsibilities
  • Manage all emails communications for USU alumni and key stakeholders.
  • Oversee the email platform (currently Real Magnet), handling email setup, deployment, and performance reporting.
  • Ensure appropriate email audience segmentation and content accuracy.
  • Maintain and adjust the email calendar to ensure timely messaging.
  • Optimize email content for all devices and servers.
  • Ensure visual identity consistency across all emails.
  • Implement and analyze SMS campaigns.
  • Maintain clear policies and procedures for mass communication requests via JIRA and Real Magnet.
Requirements
  • Four years of related experience; OR a Bachelor's degree in English, marketing, communications, or related field; OR an equivalent combination of education and experience.
  • Experience with editing and proofreading written communication.
  • Experience using technical software.
Preferred Qualifications
  • Experience in email marketing and automation.
  • Experience using Real Magnet.
  • Experience using JIRA.
  • Experience using a form builder (Jotform).
  • Strong knowledge of higher education fundraising principles preferred.
Knowledge, Skills, and Abilities
  • Proficiency with email marketing platforms and automation.
  • Strong understanding of email marketing best practices and segmentation.
  • Exceptional writing, editing, and proofreading skills with excellent attention to detail.
  • Strong organizational skills and ability to multitask, prioritize, and manage multiple projects.
  • Analytical skills to evaluate content and performance.
  • Ability to meet deadlines and exceed expectations.
  • Strong communicator and collaborator.
  • Demonstrated problem-solving skills with a proactive approach.
  • Drive to stay updated on industry trends and technologies.
  • Customer-first approach with experience managing inquiries and issues.
  • Self-motivated team player with a sense of humor and openness to feedback.

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