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Experience Architect Team Lead

2 months ago

Plainsboro, New Jersey, United States BioSpace, Inc. Full time
About the Role

We are seeking an experienced Experience Architect Team Lead to join our Commercial Strategy and Marketing group. As a key member of our team, you will be responsible for developing and executing MarTech strategies that enhance customer experiences, driving engagement, personalization, and conversion.

Key Responsibilities
  • Lead a team of architects in the development and optimization of Architecture and Channel maps to document the techno-functional specifications of campaign strategy.
  • Guide team in development of Micro-Experience designs and experimentation backlogs
  • Create and maintain robust techno-functional playbooks of customer experience enablement to illustrate customer touchpoints and interactions throughout their journey with the brand based on Experience Activation Strategy input from Omnichannel Orchestration and TA/Brand teams.
  • Inform the development of MarTech strategies that enhance customer experiences, leveraging technology platforms and tools to drive engagement, personalization, and conversion.
  • Analyze customer journeys across various touchpoints and channels to identify opportunities for improvement and optimization, ensuring a seamless and cohesive experience throughout the customer lifecycle.
  • Support the selection, implementation, and integration of marketing technology solutions, such as CRM systems, marketing automation platforms, and data analytics tools, to support customer experience objectives.
Requirements
  • A bachelor's degree in Marketing, Information Technology, Business, or a related field. Advanced degree preferred
  • 10+ years of experience in MarTech strategy development, customer experience management, or related fields within a commercial organization
  • Extensive experience with customer data platforms (CDPs), journey orchestration platforms, and campaign execution tools
  • Strong understanding of MarTech architecture and integration
  • Proficiency in CRM systems, marketing automation platforms, and data analytics tools
  • Proficiency with customer journey mapping and optimization techniques
  • Ability to manage complexity, including the leadership of work across competing priorities
  • Strategic thinking and analytical skills, with the ability to translate insights into actionable marketing strategies to guide customer experiences
  • Understanding of regulatory, compliance, and ethical considerations in engaging with healthcare providers and patients
  • Outstanding planning and organizational skills with exceptionally high attention to quality of detail and proven track record of results and follow up
  • Excellent communication and stakeholder management skills, with ability to influence senior leaders and collaborate with cross-functional teams across the organization
  • Embodies leadership behaviors, including authenticity, servant leadership, will, empathy, decisiveness, and driving focus and simplicity
  • Excellent leadership and team management skills, with the ability to inspire and motivate others
About Us

We are a global healthcare company that is committed to creating a better world for people with chronic diseases. We are passionate about innovation and are looking for talented individuals who share our vision to join our team.

We are an equal opportunity employer and welcome applications from diverse candidates. If you are interested in applying to Novo Nordisk and need special assistance or an accommodation to apply, please call us at.