Marketing Strategist for Global Expansion
1 week ago
About the Role
We are seeking a highly skilled Marketing Strategist to join our team and drive international marketing & communications programs. As a key member of our Liquid International team, you will report directly to the Liquid International Brand Lead and work closely with teams in local markets to optimize plans & assets for their respective stage of market development.
Key Responsibilities
- Develop and execute global communication strategy and integrated communication campaigns across various offline and online platforms based on key consumer insights to help drive overall brand KPIs (awareness, engagement, trial)
- Manage relationships and activity planning with our key external Global Partners across verticals including festivals, fitness, and music
- Support International Brand Lead on activities relating to Brand Visual Identity updates across touchpoints ranging from packaging and in-store to website and social channels
- Build and maintain strong relationships with our brand partners across markets as well as with cross-functional teams and agency partners; identify and mobilize needed resources to accomplish brand/project goals
- Manage the International marketing budget, enabling the brand to get the most out of its resources and meet financial targets
About You
The ideal candidate is passionate about building brands and has strong business acumen with a keen eye for creativity. They should be able to think big-picture but then get their hands dirty and execute, and overall be driven by results and making a difference in people's lives.
Requirements
- 4+ years marketing experience, preferably CPG
- Understanding of digital and social marketing
- Experience in partnerships, activations, or PR a plus
- Strong analytical skills
- Clear demonstration of project management & leadership skills
- Experience/ability leading cross-functional teams, agencies and media partners
- Proven record of drive and initiative with outstanding interpersonal and communication skills
- Ability to operate in a dynamic environment
- Possion for the health & wellbeing category
What We Offer
Unilever offers a competitive salary range of $84,400 to $126,600 per year, bonus eligibility, and long-term incentive (LTI) eligibility. Our employees are also eligible to participate in our benefits plan, which includes health insurance, retirement savings benefits, life insurance, disability benefits, parental leave, sick leave, paid vacation, and holidays.
About Unilever
We are an organization committed to diversity and inclusion to drive our business results and create a better future every day for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, protected veteran status, or any other characteristic protected by local, state, or federal law and will not be discriminated against on the basis of disability.
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